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Lot 107: ADOLPHE MOURON CASSANDRE (1901-1968). GRAND - SPORT. 1931. 31x23 inches, 96x58 cm. Alliance Graphique, Paris.Platinum House
May 13, 2013
New York, NY, USALive Auction
ADOLPHE MOURON CASSANDRE (1901-1968) GRAND - SPORT. 1931.
31 3/4x23 inches, 96x58 1/2 cm. Alliance Graphique, Paris.
Condition A: minor abrasions in image.
This is the second poster Cassandre designed for this hat company. The first, six years earlier, was built around a strict vertical axis and had straightforward lettering. Over the intervening years between the two designs, Cassandre's stylistic evolution is evident. This poster is more picturesque and gains in evocative power what it loses in emblematic force. Cassandre had become a typography virtuoso, and here, he is able to reduce the already minimal outline of the face by using the lettering to build the left side of the man's head. The head has been jauntily tilted at an angle and the pipe now conforms to one of Cassandre's favorite graphic games; its outline changes color beyond the confines of the head. Mouron ill. 67, Cassandre / Suntory 44.