October 30, 2016, 11:00 AM EST
New York, NY, USALive Auction
Lot 253: Axa Margarine. 1931(62 views)
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(Enter more than $3,600)
Estimate: $4,000 - $5,000
Description: Artist: LEONETTO CAPPIELLO (1875-1942) Size: 47 1/4 x 62 3/4 in./120 x 159.4 cm Imp. Devambez, Paris Although originally conceived for the Cocose margarine company (for which he had done a different poster in 1912), this image was not realized as a poster until twelve years later. Modifying the design slightly, Cappiello created what would become an iconic campaign for Axa Margarine. The image was so well received that it was also used as the cover for a pocket-game, Jeu Taquin, that the company gave away promotionally.
Condition Report: B/ Slight tears at folds; slight staining.
Dimensions: 47 1/4 x 62 3/4 in./120 x 159.4 cm
Artist or Maker: LEONETTO CAPPIELLO (1875-1942)