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Lot 359: (BILLBOARDS) A group of 29 striking and stylish photographs of highly graphic, 3-D ads for Pacific Outdoor billboards, in Los Angeles.

ART & STORYTELLING: PHOTOGRAPHS & PHOTOBOOKS

by Swann Auction Galleries

October 25, 2016

New York, NY, USA

Live Auction
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Description: (BILLBOARDS)
A group of 29 striking and stylish photographs of highly graphic, 3-D ads for Pacific Outdoor billboards, in Los Angeles.
A prime example of mid-century Mad Men-era advertising for Oreos, Marlboro cigarettes, Ritz Crackers, Shell Gas, Philadelphia cream cheese, Kraft mayonnaise, Betty Crocker cake mixes, General Electric appliances, and more. Silver prints, the images measuring 8x10 inches (20.3x25.4 cm.), nearly all with a Pacific Outdoor hand stamp on verso, and 9 with typed captions identifying the client, agency, type of bulletin, date photographed, and location, on verso. 1954-57

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