Lot 244: Cachou Lajaunie. 1900

Poster Auctions International Inc

October 30, 2016, 11:00 AM EST
New York, NY, US
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Description: Artist: LEONETTO CAPPIELLO (1875-1942) Size: 39 x 55 1/4 in./99 x 140.5 cm Imp. Vercasson, Paris "This is Cappiello's first poster for the Lajaunie breath freshening candies that are ‘indispensable to smokers'... His emerging style of bright colors and flat planes is already evident in the woman's red hair, green dress and the brown background” (Cappiello/Rennert, p. 43). "The pharmacist, Léon Lajaunie, set up his pharmacy in Toulouse. After developing several invigorating elixirs, he turned to cachou, as an aromatic for perfuming the breath whose strong flavor covered smoker's breath" (Health Posters, p. 169). This is the Spanish-language version.
Dimensions: 39 x 55 1/4 in./99 x 140.5 cm
Artist or Maker: LEONETTO CAPPIELLO (1875-1942)
Medium: Poster
Date: 1900
Condition Report: A-/ Slight creases in background.
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