Lot 201: D''APRÈS ALPHONSE MUCHA (1860-1939). [WHITMAN''S CHOCOLATE.] Group of 3 tin boxes and one print advertisement. Circa 1920s. Sizes vary.

Swann Auction Galleries

January 26, 2017
New York, NY, US

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Description: D''APRÈS ALPHONSE MUCHA (1860-1939) [WHITMAN''S CHOCOLATE.] Group of 3 tin boxes and one print advertisement. Circa 1920s.
Sizes vary.
Condition varies, generally B+. Print framed.
It is unclear whether Stephen F. Whitman, the confectioner and chocolatier behind Whitman''s Chocolates, ever officially licensed Mucha''s image for Zodiac to use in advertising his chocolates, yet throughout the 1920s, Mucha''s famed image appeared in magazine ads and on tin boxes filled with a variety of chocolates for the company. For the poster, the central figure has all of the hair, ornate jewelry and stars of Mucha''s original, but has lost the zodiac references and gained a prominent mosaic background and border. rare. We have found no other copies at auction.
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Shipping Information: Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.
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