Lot 88: Derogatory Tobacco Advertising. Circa 1920's
October 29, 2016
Garden City, NY, USALive Auction
Description: Derogatory Tobacco Advertising. Circa 1920's. An assortment of 11 1/2" x 9 1/2" colorful advertising caricatures. Sweet Lavender Tobacco. Titled "A SURE THING ON A POSSUM". Historically important because they document the tobacco company's racist advertising policies of the early 1900's. Clearly, the ads were aimed at white consumers. A few decades later, the tobacco companies realized the enormous economic potential that existed within African-American communities, and all such ads disappeared. Our examples are laminated (perhaps for use as place mats) and somewhat tattered, but still very collectible. Est. $100.