Lot 182: (DESIGN.) Sutnar, Ladislav. Package Design: The Force of Visual Selling.
December 1, 2016
New York, NY, USALive Auction
Description: (DESIGN.) Sutnar, Ladislav. Package Design: The Force of Visual Selling. Illustrated throughout with black-and-white photographic illustrations; layout by Sutnar. Oblong 4to, boards of 1/4 silver cloth over orange stamped grid pattern with lettering along spine; text block separated from spine; partially illustrated mock-up of a dust jacket; custom folding box with spine label "Pakage [sic] Design - Ladislav Sutnar." New York: Arts, Inc., (1953)
Notes: sutnar''s own copy, with dust jacket mock-up. The great designer''s examination of a wide range of package designs for various products. Numerous photographic examples and Sutnar''s evaluation of poor and successful designs are supplied to instruct the reader. Sutnar states on the jacket flap that this work "implies a fresh modern definition of packaging: the package conceived as an expressive visual unit to sell a specific product" and should appeal to "artists, art directors, industrial designers, members of advertising agencies, merchants, design school teachers and students."