October 27, 2016, 1:30 PM EST
New York, NY, USALive Auction
Lot 40: JAMES NORTHFIELD (1887-1973). AUSTRALIA / AUSTRALIAN PARROTS. Circa 1935. 39x25 inches, 100x63 cm. F.W. Niven, Melbourne.(76 views)
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Estimate: $3,000 - $4,000
JAMES NORTHFIELD (1887-1973) AUSTRALIA / AUSTRALIAN PARROTS. Circa 1935.
39 1/2x25 inches, 100x63 1/2 cm. F.W. Niven, Melbourne.
Condition B+: restored losses in margins; repaired tears, creases and abrasions in margins and image and along vertical and horizontal folds.
"One of ANTA's [Australia National Tourist Association] first actions was to commission a series of promotional posters from Northfield, Trompf and Sellheim, bringing their work to an international as well as national audience. These images, intended for display around the world but largely targeted at countries in the British Empire and the United States, celebrated Australia's 'unique' attractions, presenting colorful images of land and seascapes, flora and fauna and attractive people enjoying outdoor pursuits in the glorious weather. With the word AUSTRALIA printed across the top or bottom of each sheet, the posters served as a visual lexicon of Australian national identity" (Northfield p. 10). This poster depicts a King Parrot, an Eastern Rosella, Major Mitchell Cockatoos and a Sulfur-Crested Cockatoo. Northfield cover and p. 30.