Lot 216: JOSEPH BINDER (1898-1972). UNITED AIR LINES / SAN FRANCISCO. 1957. 40x24 inches, 101x63 cm.
October 27, 2016
New York, NY, USALive Auction
JOSEPH BINDER (1898-1972) UNITED AIR LINES / SAN FRANCISCO. 1957.
40x24 3/4 inches, 101 1/2x63 cm.
Condition A-: minor repaired tears, creases and restoration at edges.
One in a series of posters Binder designed for United Airlines in 1957 (others include New York, Washington, Chicago, Southern California, The Pacific Northwest, Colorado and New England). Joseph Binder emigrated from Austria to America in the mid 1930s. He studied at the Vienna School of Applied Arts under the great Secessionist Alfred Roller, becoming one of the most promising Modernist graphic designers in Austria, and then later in America. In addition to United Airlines, he also worked for the American Red Cross. He designed covers for Fortune and Graphis magazines, and in 1948, was appointed art director and designer for the U.S. Navy. Northern California pl. 12.