Lot 639: Lait pur Stérilisé. 1896
October 30, 2016
New York, NY, USALive Auction
Description: Artist: THÉOPHILE-ALEXANDRE STEINLEN (1859-1923) Size: 38 3/8 x 54 3/8 in./98.3 x 138 cm Imp. Charles Verneau, Paris All the warmth, humanity, and affection for which Steinlen is so loved comes through gloriously in this poster for the newly-marketed "lait stérilisé that was touted over the "lait ordinaire at that time. Charles Knowles Bolton, writing a year after its publication, proclaimed that this "is perhaps, the most attractive poster ever made. No man with half a heart could fail to fall in love with the child. Louis Rhead himself commented: "When I saw it in Paris last year . . . it seemed to me the best and brightest form of advertising that had appeared. This is the medium format version. (cat)
Condition Report: A-/ Very slight tears at edges. Framed.
Dimensions: 38 3/8 x 54 3/8 in./98.3 x 138 cm
Artist or Maker: THÉOPHILE-ALEXANDRE STEINLEN (1859-1923)