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Lot 25: Olympic and Titanic Ad

100th Anniversary Titanic Auction

by RR Auction

December 16, 2012

Amherst, NH, USA

Live Auction
Past Lot
  • Olympic and Titanic Ad
  • Olympic and Titanic Ad
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Description: Extremely rare pre-sinking vivid color Cadbury's Chocolates Titanic/Olympic card, 1.5 x 2.75, circa 1909-1911. Printing on the front reads, "Olympic and Titanic Each 45,000 Tons, Largest Steamers in the World," and emblazoned with the White Star Line flag. Reverse has printed information about Cadbury Chocolate. In very good to fine condition, with slight corner rounding, a bit of trivial edge toning, a couple edge dings, and some light surface wear and toning to reverse.Several companies took advantage of Titanic's popularity and fame as the most luxurious and opulent vessel ever afloat by producing tie-in promotional materials for their products. Although this most often involved products which were used on board the ship, the Cadbury chocolate company of England decided to produce a trade card and matching tin without promoting a product actually supplied for use on the ship.Trade cards, the precursors to today's trading cards, were typically associated with sports, however, during the Victorian Era and into the 20th Century, trade cards would also feature various products placed into the products' packaging as a prize to be collected and traded. The Cadbury Titanic/Olympic trade card is the only such card known to feature a pre-sinking Titanic and one of the few advertising images of the ship ever to be in color. The card offered here has not been professionally graded.

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