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Lot 33: RAYMOND GID (1905-2000). AIR FRANCE / FLY TO PARIS. 1953. 39x24 inches, 99x63 cm. Bedos, Paris.Platinum House
November 8, 2012
New York, NY, USALive Auction
RAYMOND GID (1905-2000) AIR FRANCE / FLY TO PARIS. 1953.
39x24 3/4 inches, 99x63 cm. Bedos, Paris.
Condition B+ / B: restored loss in upper right corner; creases, restoration and repaired tears in corners and at edges; restored pin holes in corners.
This exceptional and surprisingly rare/span image resulted from a commission requesting a poster "whose contagious cheerfulness attracts people to the capital" (Gid p. 51). It harmoniously pairs a photographic image of one of the company's Lockheed Constellations with a fashionable, patriotically-colored and stylized representation of Paris' beauty and cultural icons. Gid 57 (var), not in Air France.