Lot 13: ROGER COUILLARD (1910-1999). SAIL WHITE EMPRESS TO EUROPE / CANADIAN PACIFIC. 1950. 35x23 inches, 90x59 cm.
October 27, 2016
New York, NY, USALive Auction
ROGER COUILLARD (1910-1999) SAIL WHITE EMPRESS TO EUROPE / CANADIAN PACIFIC. 1950.
35 1/2x23 1/2 inches, 90 1/4x59 3/4 cm.
Condition A-: minor foxing and toning in image; minor creases in image. Framed in an original Canadian Pacific frame.
An Art Deco-style image of the Canadian Pacific's White Empress steamship in the style popularized by A.M. Cassandre. Despite its 1930s look, this poster is identifiable as a post-war image because of the "Canadian Pacific red-and-white-checkered houseflags which were painted on the sides of the ships' funnels" (Canadian Pacific p. 59), a feature of post-World War II marketing by the company. A prolific commercial artist and native Montrealer, Couillard designed posters for Canadian Pacific, Canadian Steamship Lines, Canadian National Railways, the cities of Montreal and Quebec, the Canadian Department of War and others. Canadian Pacific p. 171.