Lot 44: The Great Arrow. 1907Platinum House
November 18, 2012
New York, NY, USALive Auction
Description: Artist: EDWARD PENFIELD (1866-1925) Size: 9 3/4 x 14 1/8 in./25 x 35.8 cm Once one of America’s most prestigious luxury car manufacturers, Pierce-Arrow frequently referred to their most popular car, The Arrow, as “The Great Arrow” in advertisements. It became the official car of the US President in 1909, and was often purchased by Hollywood stars and foreign royalty. Their ads, such as this one by Penfield, were understated and elegant, offering a lifestyle image rather than simply the raw power of a car.
Condition Report: A.
Dimensions: 9 3/4 x 14 1/8 in./25 x 35.8 cm
Artist or Maker: EDWARD PENFIELD (1866-1925)