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Lot 44: The Great Arrow. 1907

PAI-LIX: RARE POSTERS - NEW AUCTION DATE NOVEMBER 18

Platinum House

by Poster Auctions International, Inc

November 18, 2012

New York, NY, USA

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Edward Penfield (1866-1925) Please Register/Login to access your Invaluable Alerts

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Description: Artist: EDWARD PENFIELD (1866-1925) Size: 9 3/4 x 14 1/8 in./25 x 35.8 cm Once one of America’s most prestigious luxury car manufacturers, Pierce-Arrow frequently referred to their most popular car, The Arrow, as “The Great Arrow” in advertisements. It became the official car of the US President in 1909, and was often purchased by Hollywood stars and foreign royalty. Their ads, such as this one by Penfield, were understated and elegant, offering a lifestyle image rather than simply the raw power of a car.

Condition Report: A.

Dimensions: 9 3/4 x 14 1/8 in./25 x 35.8 cm

Artist or Maker: EDWARD PENFIELD (1866-1925)

Medium: Poster

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