ORIGINAL PASTILLES GERAUDEL VINTAGE POSTER BY JULES CHERET 1895(159 views)
Description: Pastilles Geraudel is an 1895 French medicine advertisement by Jules Cheret for cough drops. The slogan humorously reads, "If you cough, take Graudel's Pastilles." Cheret depicts a beautiful woman joyfully dancing in the snow with a bottle of Pastilles Geraudel in her hand. The woman is modeled after his wife. This poster was part of an international advertising campaign by Geraudel, and helped to maintain the profile of Cheret's artwork in Europe. Jules Cheret (1836-1932) was known as the "Father of the Modern Poster". He was a French painter and lithographer who traveled to England as an apprentice, and introduced the latest lithography techniques to French culture. Paired with his creativity and artistic flair, Cheret began creating advertisements for cabarets, music halls, and theaters. His artwork is typified by his influence of the Rococo movement to create vivid advertising, often featuring free-spirited young women that became known as "Cherettes". These figures have become quintessential Belle Epoque imagery. Cheret's posters earned him a gold medal at the Paris World's Fair in 1889. This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.
Dimensions: 34.75 x 48 inches
Artist or Maker: CHERET