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Men's Chopard Watches

Louis-Ulysse Chopard established his workshop in 1860 in Sonvilier, Switzerland. He was a successful craftsman and his watches quickly gained a solid reputation among buyers as far afield as Eastern Europe, Russia, and Scandinavia. In 1921, the founder’s son, Paul Louis Chopard, opened a branch in La Chaux-de-Fonds and then relocated the company headquarters there. In 1937, he moved the firm to Geneva, the capital of haute horlogerie.

Karl Scheufele, descendant of a dynasty of watchmakers and jewelers from Pforzheim, Germany bought the company in 1963 and it is still owned and run by the family today. Karl’s two children are its current co-presidents: Caroline Scheufele is responsible for the ladies’ collections and high jewelry, while her brother Karl-Friedrich Scheufele manages the... Read more

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