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Car Advertising

Magazine ads, newspaper columns, signs, pens, posters, mugs, and hats have all been produced to advertise the automobile. For car enthusiasts and advertising fans alike, these promotional products have become highly sought after collectibles.

The first car advertisement to appear in a publication of general interest was published in "Harper’s Weekly" in July of 1898. It advertised the Columbia Motor Carriage produced by the Pope Manufacturing Company. Shortly after, in September 1898, an advertisement for the Winton Motor Carriage appeared in "Scientific American." This ad is often identified as the first American automobile advertisement.

The first car ads focused on the functionality and ease of operation of the automobile. Once cars were mass-produced and easy to afford, advertising changed its focus to the places cars could take people, or the status a person could achieve by owning a particular car. Automobile advertising continued to promote status until the '80s, when economy and convenience became the focus of many car ads.


Quick Facts

  • One of the most groundbreaking ad campaigns for an automobile was for the Volkswagen Beetle. Rolled out in the United States in 1959, the Beetle's slogan read, "Think Small"
  • A popular advertising collectible with vintage car enthusiasts is the Boyce Moto Meter. Used on cars between 1913 and the early '30s, the Moto Meter measured the temperature of the water in the cooling system
  • Promotional toy cars were first produced in the '30s, when Tootsietoy of Chicago, Illinois introduced a diecast model of the 1932 Graham. A few years later, the same company produced another diecast model, this time of the 1935 LaSalle

Recommended Items at Auction

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CHEVROLET OK USED CARS & TRUCKS LIGHTED SIGN
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CHEVROLET OK USED CARS CARDSTOCK SIGN
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PORCELAIN SIGN CHEVROLET SALES & SERVICE ECONOMICAL TRANSPORTATION
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Hanging Light Up Chevrolet Advertising Sign
Mar 02, 10:00 AM MST
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42" Porcelain Cadillac Service Sign
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CHEVROLET DEALERSHIP CURTAIN HOLDER SIGN CHEVY
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PORCELAIN SIGN PONTIAC AUTHORIZED SERVICE CAR DEALER
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Porcelain Chevrolet Service Sign
Mar 16, 2:00 PM EDT
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Car Branded Coffee Mugs, Key Fobs, Neiman
Mar 02, 10:00 AM MST
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Est: $0- $0
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4pc Ferrari Banner Flags
Mar 03, 10:00 AM MST
4pc Ferrari Banner Flags
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Est: $0- $0
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1958 STERLING SILVER CHEVROLET TIE BAR TOLEDO OH GM GENERAL MOTORS CHEVY
Mar 19, 6:00 PM CDT
1958 STERLING SILVER CHEVROLET TIE BAR TOLEDO OH GM GENERAL MOTORS CHEVY
by Millers Auction Co.
Est: $0- $0
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1959 CHEVROLET WINDOW ICE SCRAPERS SHERRILL CITY GARAGE NY NEW YORK GM GENERAL MOTORS
Mar 19, 6:00 PM CDT
1959 CHEVROLET WINDOW ICE SCRAPERS SHERRILL CITY GARAGE NY NEW YORK GM GENERAL MOTORS
by Millers Auction Co.
Est: $0- $0
$202 Bids
1940 CHEVROLET CHEVY DEALERSHIP MASK
Mar 19, 6:00 PM CDT
1940 CHEVROLET CHEVY DEALERSHIP MASK
by Millers Auction Co.
Est: $0- $0
$202 Bids
CHEVROLET DEALERSHIP CURTAIN HOLDER CHEVY SIGN GENERAL MOTORS
Mar 19, 6:00 PM CDT
CHEVROLET DEALERSHIP CURTAIN HOLDER CHEVY SIGN GENERAL MOTORS
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Est: $0- $0
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CHEVROLET OK USED CARS ANTENNA FLAG GENERAL MOTORS CHEVY
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CHEVROLET OK USED CARS ANTENNA FLAG GENERAL MOTORS CHEVY
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Est: $0- $0
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Holden Anniversary Collection
Mar 04, 6:00 PM AEDT
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Est: AUD0- AUD0
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Neon Tommy Holland Buick Cadillac clock
Mar 23, 9:00 AM EDT
Neon Tommy Holland Buick Cadillac clock
by Chupp Auctions & Real Estate, LLC
Est: $100- $500
$1752 Bids
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.999 SILVER CADILLAC MOTOR 4OZ EMBLEM PLATE W/ COA
Mar 09, 1:00 PM EST
.999 SILVER CADILLAC MOTOR 4OZ EMBLEM PLATE W/ COA
by Florida Estate Sales Inc.
Est: $175- $10,000
$122 Bids
1941 CHEVROLET DEALER GLASS ASHTRAY CHEVY GM GENERAL MOTORS
Mar 19, 6:00 PM CDT
1941 CHEVROLET DEALER GLASS ASHTRAY CHEVY GM GENERAL MOTORS
by Millers Auction Co.
Est: $0- $0
$101 Bid
CHEVROLET DEALERSHIP DEALER DESK TOP FILE BOX GENERAL MOTORS CHEVY DEALERSHIP
Mar 19, 6:00 PM CDT
CHEVROLET DEALERSHIP DEALER DESK TOP FILE BOX GENERAL MOTORS CHEVY DEALERSHIP
by Millers Auction Co.
Est: $0- $0
$101 Bid
CHEVROLET OK USED CARS & TRUCKS WINDOW SIGN GENERAL MOTORS CHEVY
Mar 19, 6:00 PM CDT
CHEVROLET OK USED CARS & TRUCKS WINDOW SIGN GENERAL MOTORS CHEVY
by Millers Auction Co.
Est: $0- $0
$101 Bid

Sellers Who Sell Car Advertising


Millers Auction Co.

Millers Auction Co.

Heritage Antiques & Auction

Heritage Antiques & Auction

Copake Auction Inc.

Copake Auction Inc.

Chupp Auctions & Real Estate, LLC

Chupp Auctions & Real Estate, LLC