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Coca-Cola Advertising

Probably the most recognizable of all soft drink advertising items are those that were produced to promote Coca-Cola. John S. Pemberton, an Atlanta pharmacist, invented the popular soft drink in 1886. Mr. Pemberton was attempting to create a patent medicine. His efforts resulted in a flavored syrup that, when mixed with carbonated water, was deemed excellent by those who tried it. The mixture was named Coca-Cola by Dr. Pemberton’s book keeper, Frank M. Robinson, and was sold at the soda fountain at Jacob's Pharmacy in Atlanta for 5 cents per glass.

Advertising was a huge factor in Coca-Cola's success from the beginning. Asa Candler, who bought the Coca-Cola formula from Dr. Pemberton in 1887, aggressively marketed the product to pharmacies outside of Atlanta. Mr. Candler used newspaper ads, coupons for free drinks, and a multitude of novelty souvenirs to promote the soft drink. These early advertising pieces are now quite rare and valuable.

Today, both vintage and current Coca-Cola advertising pieces are prized by advertising collectors. The most sought after Coca-Cola advertising pieces include tip trays, calendars, coolers, mirrors, and thermometers.


Quick Facts

  • The original Coca-Cola formula, which was marketed as a tonic, contained extracts from the caffeine-rich kola nut as well as trace amounts of cocaine. Coke still contains caffeine, but cocaine was removed from the formula in 1905
  • Frank M. Robinson, Dr. Pemberton's book keeper and partner, had perfect penmanship. He named the new soft drink Coca-Cola because he thought the two Cs looked attractive
  • The most expensive Coca-Cola collectible ever sold is a marble and alabaster soda fountain from the 1893 Columbian Exposition in Chicago. The item sold for $4.5 million at a 2012 live auction

Recommended Items at Auction

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NOS TIN SIGN DRINK COCA COLA REFRESHING
Mar 29, 9:00 AM CDT
NOS TIN SIGN DRINK COCA COLA REFRESHING
by Millers Auction Co.
Est: $0- $0
$2257 Bids
COCA COLA PRETZEL BOWL
Mar 18, 6:00 PM CDT
COCA COLA PRETZEL BOWL
by Millers Auction Co.
Est: $0- $0
$706 Bids
TIN THERMOMETER PAT DEC 25 1923 COCA COLA GOLD BOTTLE
Mar 18, 6:00 PM CDT
TIN THERMOMETER PAT DEC 25 1923 COCA COLA GOLD BOTTLE
by Millers Auction Co.
Est: $0- $0
$706 Bids
Jackie Stanton: Coco-Cola Bottles
Feb 29, 10:00 AM PST
Jackie Stanton: Coco-Cola Bottles
by Abell Auction
Est: $100- $100,000
$2256 Bids
1938 & 1941 Tin Coke Trays
Feb 26, 4:00 PM EST
1938 & 1941 Tin Coke Trays
by Atlee Raber Auctioneer
Est: $0- $0
$305 Bids
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48" Original 1950's Porcelain Coca Cola Button
Mar 02, 2:00 PM EST
48" Original 1950's Porcelain Coca Cola Button
by Heritage Antiques & Auction
Est: $900- $1,800
$6005 Bids
Coca Cola Masonite Advertising Sign
Feb 26, 4:00 PM EST
Coca Cola Masonite Advertising Sign
by Atlee Raber Auctioneer
Est: $0- $0
$1505 Bids
Coca-Cola Large Advertisement Bottle
Feb 29, 10:00 AM PST
Coca-Cola Large Advertisement Bottle
by Abell Auction
Est: $100- $100,000
$1,1005 Bids
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Porcelain Coca Cola Fountain Luncheon Sign
Mar 02, 2:00 PM EST
Porcelain Coca Cola Fountain Luncheon Sign
by Heritage Antiques & Auction
Est: $400- $800
$3004 Bids
Coca-Cola Large Advertisement Bottle
Feb 29, 10:00 AM PST
Coca-Cola Large Advertisement Bottle
by Abell Auction
Est: $100- $100,000
$1,0004 Bids
Drink Coca-Cola 1950's Advertising Clock Telechron Co.
Feb 24, 9:00 AM EST
Drink Coca-Cola 1950's Advertising Clock Telechron Co.
by Dana J. Tharp Auctions
Est: $40- $100
$303 Bids
PRESSED STEEL MARX COCA COLA STAKE TRUCK TOY COKE
Mar 18, 6:00 PM CDT
PRESSED STEEL MARX COCA COLA STAKE TRUCK TOY COKE
by Millers Auction Co.
Est: $0- $0
$303 Bids
Coca-Cola sign by Price Bros
Mar 23, 9:00 AM EDT
Coca-Cola sign by Price Bros
by Chupp Auctions & Real Estate, LLC
Est: $100- $500
$1503 Bids
Drink Coca Cola sign with hanger
Mar 23, 9:00 AM EDT
Drink Coca Cola sign with hanger
by Chupp Auctions & Real Estate, LLC
Est: $100- $500
$1753 Bids
1939 Come & Litho Girl Trays
Feb 26, 4:00 PM EST
1939 Come & Litho Girl Trays
by Atlee Raber Auctioneer
Est: $0- $0
$153 Bids
PORCELAIN SIGN DRINK COCA COLA CONFECTIONERY
Mar 29, 9:00 AM CDT
PORCELAIN SIGN DRINK COCA COLA CONFECTIONERY
by Millers Auction Co.
Est: $0- $0
$903 Bids
Drink Coca Cola Tin Framed Sign
Feb 26, 4:00 PM EST
Drink Coca Cola Tin Framed Sign
by Atlee Raber Auctioneer
Est: $0- $0
$403 Bids
Coca Cola thermometer
Mar 23, 9:00 AM EDT
Coca Cola thermometer
by Chupp Auctions & Real Estate, LLC
Est: $100- $500
$1503 Bids
Vintage Coca-Cola Ice Cold Refrigerator Double Doors
Feb 29, 10:00 AM PST
Vintage Coca-Cola Ice Cold Refrigerator Double Doors
by Abell Auction
Est: $100- $100,000
$1003 Bids
TIN SIGN COCA COLA WASHING SERVICE STATION
Mar 29, 9:00 AM CDT
TIN SIGN COCA COLA WASHING SERVICE STATION
by Millers Auction Co.
Est: $0- $0
$202 Bids
RARE Antique 1910 Drink Bottled Coca-Cola "Duster Girl" Advertising Postcard FRAMED
Mar 18, 6:00 PM EDT
RARE Antique 1910 Drink Bottled Coca-Cola "Duster Girl" Advertising Postcard FRAMED
by One Source Auctions
Est: $750- $1,000
$652 Bids
VINTAGE COCA COLA PORCELAIN BUTTON SIGN
Feb 25, 3:00 PM PST
VINTAGE COCA COLA PORCELAIN BUTTON SIGN
by Midnight Sun Antique Auction
Est: $200- $300
$1502 Bids
Embossed Drink Coca-Cola Cooler
Feb 26, 4:00 PM EST
Embossed Drink Coca-Cola Cooler
by Atlee Raber Auctioneer
Est: $0- $0
$302 Bids
1960 Ice Cold Coca Cola sign
Mar 23, 9:00 AM EDT
1960 Ice Cold Coca Cola sign
by Chupp Auctions & Real Estate, LLC
Est: $100- $500
$1502 Bids

Sellers Who Sell Coca-Cola Advertising


Matthew Bullock Auctioneers

Matthew Bullock Auctioneers

Davis Brothers Auction

Davis Brothers Auction

Millers Auction Co.

Millers Auction Co.

Chupp Auctions & Real Estate, LLC

Chupp Auctions & Real Estate, LLC