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Advertising, Paper & Ephemera

People have bought and sold goods since ancient times, and they have advertised their goods for sale for just as long. Ancient Egyptians used steel carvings and papyrus signs to advertise their wares. Romans put up posters on walls to advertise gladiator events, and in the Middle Ages, town criers would call out when and where local open markets would be held.

Advertising changed dramatically with the invention of the printing press around 1440. Print advertising suddenly became affordable, allowing businesses to reach many more people through newspapers and fliers than they ever had before. Classified ads first appeared in 1631 in France, and in 1891, Sears ran the first direct marketing campaign in when it mailed postcards to 8,000 potential customers.

Those who collect advertising memorabilia are often particularly interested in promotional products including souvenirs or household items that include a brand logo, like Budweiser neon lights or the Buddy Lee jeans doll.

Collectors of ephemera, items that were only meant to be used for a short time, often bid on paper collectibles such as letters, tickets, stereopticon cards, labels, and greeting cards, including valentines. Letters, cards, airline tickets, stock certificates, and more specialized vintage paper items like ancient scrolls can also be categorized as ephemera in the collecting world. The highest price ever paid for a letter at auction was $6 million in 2013. It was written by Francis Crick, one of the co-discoverers of the nature of DNA, to his son Michael, explaining the "secret of life."

Recommended Items at Auction

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BATHROOM SCALE THERMOMETER PHILLIPS 66 BATTERIES
Dec 02, 9:00 AM CST
BATHROOM SCALE THERMOMETER PHILLIPS 66 BATTERIES
by Millers Auction Co.
Est: $0- $0
$1,05031 Bids
TIN LITHO SIGN YUENGLING BEER ALE PORTER POTTSTOWN
Feb 11, 9:00 AM CST
TIN LITHO SIGN YUENGLING BEER ALE PORTER POTTSTOWN
by Millers Auction Co.
Est: $0- $0
$2,20026 Bids
PORCELAIN THERMOMETER MARTIN SENOUR MONARCH PAINT
Dec 02, 9:00 AM CST
PORCELAIN THERMOMETER MARTIN SENOUR MONARCH PAINT
by Millers Auction Co.
Est: $0- $0
$92523 Bids
16" THERMOMETER SIGN EXIDE BATTERIES BATTERY
Dec 02, 9:00 AM CST
16" THERMOMETER SIGN EXIDE BATTERIES BATTERY
by Millers Auction Co.
Est: $0- $0
$17520 Bids
TIN FLANGE SIGN GLIDDENS GREEN LABEL VARNISH
Feb 11, 9:00 AM CST
TIN FLANGE SIGN GLIDDENS GREEN LABEL VARNISH
by Millers Auction Co.
Est: $0- $0
$1,05019 Bids
TIN LITHO BEER SIGN INDIANAPOLIS BREWING
Feb 11, 9:00 AM CST
TIN LITHO BEER SIGN INDIANAPOLIS BREWING
by Millers Auction Co.
Est: $0- $0
$4,60019 Bids
NOS TIN THERMOMETER SIGN HAZLE CLUB ORANGE SODA
Dec 02, 9:00 AM CST
NOS TIN THERMOMETER SIGN HAZLE CLUB ORANGE SODA
by Millers Auction Co.
Est: $0- $0
$57518 Bids
RARE 12" THERMOMETER SIGN JEEP TRACTION IN ACTION
Dec 02, 9:00 AM CST
RARE 12" THERMOMETER SIGN JEEP TRACTION IN ACTION
by Millers Auction Co.
Est: $0- $0
$1,20018 Bids
18" THERMOMETER SIGN PEPSI COLA SODA POP
Dec 02, 9:00 AM CST
18" THERMOMETER SIGN PEPSI COLA SODA POP
by Millers Auction Co.
Est: $0- $0
$45017 Bids
NOS TIN FLANGE SIGN WE PROUDLY SERVE 7UP SEVEN UP
Feb 11, 9:00 AM CST
NOS TIN FLANGE SIGN WE PROUDLY SERVE 7UP SEVEN UP
by Millers Auction Co.
Est: $0- $0
$1,15016 Bids
PAM CLOCK ENJOY MASONS ROOT BEER SODA POP
Dec 02, 9:00 AM CST
PAM CLOCK ENJOY MASONS ROOT BEER SODA POP
by Millers Auction Co.
Est: $0- $0
$32515 Bids
TIN THERMOMETER KILZUM PENN CHAMP OIL BUTLER PA
Dec 02, 9:00 AM CST
TIN THERMOMETER KILZUM PENN CHAMP OIL BUTLER PA
by Millers Auction Co.
Est: $0- $0
$77515 Bids
12" THERMOMETER SIGN LAND O LAKES FEEDS & SEEDS
Dec 02, 9:00 AM CST
12" THERMOMETER SIGN LAND O LAKES FEEDS & SEEDS
by Millers Auction Co.
Est: $0- $0
$85015 Bids
TIN FLANGE SIGN DRINK DR PEPPER GOOD FOR LIFE
Feb 11, 9:00 AM CST
TIN FLANGE SIGN DRINK DR PEPPER GOOD FOR LIFE
by Millers Auction Co.
Est: $0- $0
$97515 Bids
PAM CLOCK KENTUCKY FRIED CHICKEN RESTAURANT
Dec 02, 9:00 AM CST
PAM CLOCK KENTUCKY FRIED CHICKEN RESTAURANT
by Millers Auction Co.
Est: $0- $0
$90015 Bids
LITHO SIGN BRUNSWICK BALKE COLLENDER BILLIARDS
Dec 02, 9:00 AM CST
LITHO SIGN BRUNSWICK BALKE COLLENDER BILLIARDS
by Millers Auction Co.
Est: $0- $0
$27514 Bids
PAM CLOCK SCHOENS OLD LAGER BEER WAUSAU WI
Dec 03, 9:00 AM CST
PAM CLOCK SCHOENS OLD LAGER BEER WAUSAU WI
by Millers Auction Co.
Est: $0- $0
$50014 Bids
TELECHRON CLOCK RC ROYAL CROWN COLA SODA POP
Dec 02, 9:00 AM CST
TELECHRON CLOCK RC ROYAL CROWN COLA SODA POP
by Millers Auction Co.
Est: $0- $0
$30014 Bids
12" THERMOMETER SIGN ORANGE CRUSH SODA POP
Dec 02, 9:00 AM CST
12" THERMOMETER SIGN ORANGE CRUSH SODA POP
by Millers Auction Co.
Est: $0- $0
$65014 Bids
PORCELAIN GAS PUMP GLOBE PURE OIL PUROL GASOLINE
Dec 02, 9:00 AM CST
PORCELAIN GAS PUMP GLOBE PURE OIL PUROL GASOLINE
by Millers Auction Co.
Est: $0- $0
$1,30014 Bids
TIN THERMOMETER SIGN BOWES SEAL FAST BRAKE FLUID
Dec 02, 9:00 AM CST
TIN THERMOMETER SIGN BOWES SEAL FAST BRAKE FLUID
by Millers Auction Co.
Est: $0- $0
$55013 Bids
PREPRO PORCELAIN CORNER BEER SIGN HAUSMANN BREWING
Dec 03, 9:00 AM CST
PREPRO PORCELAIN CORNER BEER SIGN HAUSMANN BREWING
by Millers Auction Co.
Est: $0- $0
$1,00013 Bids
RARE PIONEER SEED CORN SIGN 1938 PLAINFIELD IL
Feb 11, 9:00 AM CST
RARE PIONEER SEED CORN SIGN 1938 PLAINFIELD IL
by Millers Auction Co.
Est: $0- $0
$1,55013 Bids
NOS EMBOSSED TIN PEPSI COLA BOTTLE CAP SIGN
Dec 02, 9:00 AM CST
NOS EMBOSSED TIN PEPSI COLA BOTTLE CAP SIGN
by Millers Auction Co.
Est: $0- $0
$77513 Bids

Sellers Who Sell Advertising, Paper & Ephemera


Millers Auction Co.

Millers Auction Co.

Matthews Auctions, LLC

Matthews Auctions, LLC

Artelisted

Artelisted