Gain Loyal Bidders on Invaluable with Pricing Parity
Beat the competition when you eliminate the 5% fee paid by online buyers.
How It Works
The Buyer’s Premium Parity program is an alternative pricing approach with a proven track record of increasing online bidding rates and growing business for our auction house clients.
Houses that voluntarily implement pricing parity for online bidders as they do for floor, phone, and absentee bidders will receive an advantageous tiered pricing commission model.
While the auction house absorbs the cost of the incremental 5% typically paid by online buyers, it will profit from the resulting additional demand and repeat customers.
Receive Additional Promotion
As a participating parity house, your catalog pages, lots, and any advertising purchased on the Invaluable marketplace will be highlighted with the recognizable purple parity badge, drawing in more bidders to your sales.
Gain Loyal, Returning Customers
Our marketplace analysis proves that bidders value the perk of paying the same cost online as they would on the auction floor. Houses with Buyer’s Premium Parity see an average of 200% more returning buyers and 150% more returning bidders.
Apply Parity to Private Label
This program is available for both the Invaluable marketplace and our Private Label service so that your customers can bid confidently (and more frequently!) as if they were participating right from your auction room.
Tiered Pricing Commission
Eliminate the hesitation of bidding online and grow your bidder base with this advantageous tiered commission structure.
- Lot Value Tier Floor
- $0
- $5,000
- $10,000
- $15,000
- $20,000
- Lot Value Tier Ceiling
- $4,999
- $9,999
- $14,999
- $19,999
- >$20,000
- Commission Rate
- 5%
- 4%
- 3%
- 2%
- 1%
*Please note: these are flat rates, not progressive rates. Therefore, a $7,000 lot sold online would result in 4% commission of $280, while a $21,000 lot sold online would result in 1% commission of $210.
You’re In Good Company
More than 200 houses participate in the Buyer’s Premium Parity program.
Join the Buyer’s Premium Parity Program
To get started or learn more, fill out our form or reach out to your account manager.
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