Benefits

Streamline your operations with Invaluable Private Label, a custom solution that makes it easy to manage your sales and gives you access to Invaluable’s network of highly engaged bidders.

Theodore Bruce auctions page on iOS and lot description page on Android

Mobile Apps

Customize your app, developed by Invaluable. All Invaluable Private Label mobile apps feature catalog listings and online bidding for both iOS and Android devices.

Responsive Design

All Invaluable Private Label websites are built responsively so that no matter what device your bidders use, your content will automatically resize to display optimally on their screen.

Theodore Bruce on an iMac, iPad and IPhone
Theodore Bruce lot description page

Seamless Integration

Invaluable Private Label websites will automatically redirect to your bidding platform so the consumer journey continues, uninterrupted.

Find the Plan that’s Right for You

Explore Plans & Pricing

FAQs

There are no additional costs to using Invaluable Private Label beyond your monthly fee and commission rate.

You will have support throughout the onboarding process, including a website management training session. After your website and mobile app are live, please don’t hesitate to reach out to our Customer Care team with any questions at wlsupport@invaluable.com, or call us:
North America: 617-746-9800
Europe: +44 1983 559850
Australia and Asia: +61-2-8310-4003

You will be able to select settings and access your site in the backend administrative site. Choose from a variety of fonts and colors, plus incorporate your company’s logo, contact information, social media accounts and more.

If you are already a client and would like to use Private Label services, please contact your account manager or email Customer Care so we can take you through the integration process.

No other company in our industry offers the same quality of end-to-end services, including Invaluable’s marketplace and Invaluable Private Label. We have matched competitors’ feature sets for one low monthly fee. Plus, with Private Label your catalogs are hosted on your own website, rather than on a sub-domain.

All Private Label pages are hosted directly from your website domain rather than a subdomain, such as bid.auctionhouse.com. Each additional subdomain associated with a website has the potential to dilute a site’s DA (domain authority). This means that the more subdomains a website has, the less prominence Google will give those pages in search results. In addition, our platform also includes an SEO engine designed to give you full control of your SEO including keyword optimization, schema.org optimization for social media, and technical elements such as robots.txt, .htaccess files, and sitemaps.

Private Label Gold allows for use of custom branding, fonts and colors in the available site templates. Once you have been onboarded, you will be able to adjust the content of your website whenever you wish.

Yes. Through your Invaluable Private Label site, you’ll maintain full access to users who sign up through your own website, and maintain the ability to market to your own users.

Create your custom live bidding site now.

Get Started Today
© 1986-2026 Invaluable, LLC. and participating auction houses and galleries. All Rights Reserved.