Loading Spinner

Mattel Toys

Today, Mattel is a conglomerate with ownership of numerous toy companies including Fisher-Price, Hot Wheels, Matchbox, and the iconic Barbie doll company. Mattel has survived in volatile markets throughout its history and is recognized today among the “Forbes” Fortune 500 and as one of the top 100 places to work for in the world.

Mattel’s name was derived from its founders, Harold “Matt” Matson and Elliot Handler. The company began by selling picture frames and eventually sold dollhouse furniture. In 1947, the company introduced its first big toy, a ukulele called Uke-A-Doodle. As Mattel grew, they became the first year-round sponsor of the “Mickey Mouse Club” TV show in 1955.

The Barbie doll was introduced in 1959. Barbie is the best-selling toy in Mattel’s history. In 1960, just one year after Barbie’s introduction, Mattel introduced another famous doll: Chatty Cathy. Cathy was a talking doll, a new invention that later helped Mattel and hundreds of other companies produce pull-string dolls and toys until their popularity faded in the ‘70s. Today, Barbie sales have reached $3 billion annually. Mattel has sold one billion Barbie dolls in the history of the company and sells three dolls every second worldwide.


Quick Facts

  • A rare 1965 Barbie known as Midnight Red sold at Christie’s London in May 2007 for £9,000, the highest price ever paid for a vintage-era Barbie at auction
  • The most expensive Barbie at auction sold at Christie’s New York in October 2010 for $302,500. The custom-designed doll was created with a one-carat pink diamond necklace surrounded by three carats of white diamonds
  • The most expensive tiny car in history is the Hot Wheels 40th Anniversary car worth $140,000. It is adorned with 2,700 black, blue, and white diamonds covering a solid 18-karat white-gold body and underframe

Recommended Items at Auction

See all items

Hot Wheels Redline:
Feb 11, 10:00 AM EST
Hot Wheels Redline:
by Gateway Gallery Auction
Est: $0- $0
$40013 Bids
(3) Hot Wheels:
Feb 11, 10:00 AM EST
(3) Hot Wheels:
by Gateway Gallery Auction
Est: $0- $0
$42512 Bids
(5) Hot Wheels:
Feb 11, 10:00 AM EST
(5) Hot Wheels:
by Gateway Gallery Auction
Est: $0- $0
$6008 Bids
Hot Wheels Sizzlers:
Feb 11, 10:00 AM EST
Hot Wheels Sizzlers:
by Gateway Gallery Auction
Est: $0- $0
$1108 Bids
Hot Wheels Redline:
Feb 11, 10:00 AM EST
Hot Wheels Redline:
by Gateway Gallery Auction
Est: $0- $0
$1907 Bids
Hot Wheels Redline:
Feb 11, 10:00 AM EST
Hot Wheels Redline:
by Gateway Gallery Auction
Est: $0- $0
$2707 Bids
Mattel Hot Birds:
Feb 11, 10:00 AM EST
Mattel Hot Birds:
by Gateway Gallery Auction
Est: $0- $0
$1506 Bids
(10) Hot Wheels Redlines:
Feb 11, 10:00 AM EST
(10) Hot Wheels Redlines:
by Gateway Gallery Auction
Est: $0- $0
$4506 Bids
(13) Mattel Cars:
Feb 11, 10:00 AM EST
(13) Mattel Cars:
by Gateway Gallery Auction
Est: $0- $0
$556 Bids
Hot Wheels Redline:
Feb 11, 10:00 AM EST
Hot Wheels Redline:
by Gateway Gallery Auction
Est: $0- $0
$2206 Bids
Hot Wheels:
Feb 11, 10:00 AM EST
Hot Wheels:
by Gateway Gallery Auction
Est: $0- $0
$805 Bids
Group of 2 Hot Wheels 1999 Treasure Hunt Ferrari F512M
Feb 04, 9:00 AM CST
Group of 2 Hot Wheels 1999 Treasure Hunt Ferrari F512M
by Matthew Bullock Auctioneers
Est: $30- $300
$405 Bids
(10) Hot Wheels Redlines:
Feb 11, 10:00 AM EST
(10) Hot Wheels Redlines:
by Gateway Gallery Auction
Est: $0- $0
$2505 Bids
Group of 3 Hot Wheels 30th Anniversary Die-Cast Sets
Feb 04, 9:00 AM CST
Group of 3 Hot Wheels 30th Anniversary Die-Cast Sets
by Matthew Bullock Auctioneers
Est: $30- $300
$555 Bids
(3) Hot Wheels Redlines:
Feb 11, 10:00 AM EST
(3) Hot Wheels Redlines:
by Gateway Gallery Auction
Est: $0- $0
$1605 Bids
(6) Hot Wheels Redlines:
Feb 11, 10:00 AM EST
(6) Hot Wheels Redlines:
by Gateway Gallery Auction
Est: $0- $0
$1305 Bids
Group of 10 Hot Wheels 2000 Treasure Hunt Die-Cast Vehicles
Feb 04, 9:00 AM CST
Group of 10 Hot Wheels 2000 Treasure Hunt Die-Cast Vehicles
by Matthew Bullock Auctioneers
Est: $30- $300
$555 Bids
(10+) NIP Toys / Cars, Hot Wheels, Chevron Cars
Feb 04, 10:00 AM MST
(10+) NIP Toys / Cars, Hot Wheels, Chevron Cars
by EJ'S Auction & Appraisal
Est: $0- $0
$455 Bids
1989 MATTEL POWER GLOVE FOR THE NINTENDO NES WITH SENSOR BARS
Feb 03, 12:00 PM EST
1989 MATTEL POWER GLOVE FOR THE NINTENDO NES WITH SENSOR BARS
by Converse Auctions
Est: $60- $120
$504 Bids
1979 HOT WHEELS CITY SERVICE CENTER
Feb 03, 12:00 PM EST
1979 HOT WHEELS CITY SERVICE CENTER
by Converse Auctions
Est: $40- $80
$404 Bids
Hot Wheels Red Line Mustang Boss Hoss
Feb 04, 9:00 AM CST
Hot Wheels Red Line Mustang Boss Hoss
by Matthew Bullock Auctioneers
Est: $30- $300
$454 Bids
Group of 2 Hot Wheels 1999 Treasure Hunt Ferrari F512M
Feb 04, 9:00 AM CST
Group of 2 Hot Wheels 1999 Treasure Hunt Ferrari F512M
by Matthew Bullock Auctioneers
Est: $30- $300
$354 Bids
Hot Wheels Rrrumblers:
Feb 11, 10:00 AM EST
Hot Wheels Rrrumblers:
by Gateway Gallery Auction
Est: $0- $0
$704 Bids
Hot Wheels Rrrumblers:
Feb 11, 10:00 AM EST
Hot Wheels Rrrumblers:
by Gateway Gallery Auction
Est: $0- $0
$654 Bids

Sellers Who Sell Mattel Toys


Matthew Bullock Auctioneers

Matthew Bullock Auctioneers

Gateway Gallery Auction

Gateway Gallery Auction

Apple Tree Auction Center

Apple Tree Auction Center

Gulfcoast Coin and Jewelry

Gulfcoast Coin and Jewelry