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Mattel Toys

Today, Mattel is a conglomerate with ownership of numerous toy companies including Fisher-Price, Hot Wheels, Matchbox, and the iconic Barbie doll company. Mattel has survived in volatile markets throughout its history and is recognized today among the “Forbes” Fortune 500 and as one of the top 100 places to work for in the world.

Mattel’s name was derived from its founders, Harold “Matt” Matson and Elliot Handler. The company began by selling picture frames and eventually sold dollhouse furniture. In 1947, the company introduced its first big toy, a ukulele called Uke-A-Doodle. As Mattel grew, they became the first year-round sponsor of the “Mickey Mouse Club” TV show in 1955.

The Barbie doll was introduced in 1959. Barbie is the best-selling toy in Mattel’s history. In 1960, just one year after Barbie’s introduction, Mattel introduced another famous doll: Chatty Cathy. Cathy was a talking doll, a new invention that later helped Mattel and hundreds of other companies produce pull-string dolls and toys until their popularity faded in the ‘70s. Today, Barbie sales have reached $3 billion annually. Mattel has sold one billion Barbie dolls in the history of the company and sells three dolls every second worldwide.


Quick Facts

  • A rare 1965 Barbie known as Midnight Red sold at Christie’s London in May 2007 for £9,000, the highest price ever paid for a vintage-era Barbie at auction
  • The most expensive Barbie at auction sold at Christie’s New York in October 2010 for $302,500. The custom-designed doll was created with a one-carat pink diamond necklace surrounded by three carats of white diamonds
  • The most expensive tiny car in history is the Hot Wheels 40th Anniversary car worth $140,000. It is adorned with 2,700 black, blue, and white diamonds covering a solid 18-karat white-gold body and underframe

Recommended Items at Auction

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Lot of 5 Hot Wheels Redlines
Mar 28, 11:00 AM EDT
Lot of 5 Hot Wheels Redlines
by Bodnar's Auction Sales
Est: $75- $150
$505 Bids
Group Lot of Vintage Hot Wheels Redlines
Mar 28, 11:00 AM EDT
Group Lot of Vintage Hot Wheels Redlines
by Bodnar's Auction Sales
Est: $50- $100
$304 Bids
HOT WHEELS FLINTSTONES & TOM & JERRY (JT)
Mar 06, 7:30 PM CST
HOT WHEELS FLINTSTONES & TOM & JERRY (JT)
by Auctions By Moldenhauer
Est: $150- $300
$254 Bids
HOT WHEELS 1955 CHEVY PANEL 2012 COLLECTORS EDITION (JT)
Mar 06, 7:30 PM CST
HOT WHEELS 1955 CHEVY PANEL 2012 COLLECTORS EDITION (JT)
by Auctions By Moldenhauer
Est: $150- $300
$354 Bids
Group Lot of 4 Vintage Hot Wheels Redline Cars
Mar 28, 11:00 AM EDT
Group Lot of 4 Vintage Hot Wheels Redline Cars
by Bodnar's Auction Sales
Est: $50- $100
$304 Bids
2 HOT WHEELS VOLKSWAGON DRAG BUS VEHICLES (JT)
Mar 06, 7:30 PM CST
2 HOT WHEELS VOLKSWAGON DRAG BUS VEHICLES (JT)
by Auctions By Moldenhauer
Est: $150- $300
$254 Bids
Ken Doll Mattel Brunette Stock #750
Mar 23, 6:30 PM EDT
Ken Doll Mattel Brunette Stock #750
by Gary R. Wallace Auctioneers Inc.
Est: $0- $0
$504 Bids
HOT WHEELS 1963 T-BIRD SUPER TREASURE HUNT (JT)
Mar 06, 7:30 PM CST
HOT WHEELS 1963 T-BIRD SUPER TREASURE HUNT (JT)
by Auctions By Moldenhauer
Est: $150- $300
$203 Bids
HOT WHEELS NOSE ART DREAM VAN & BAJA BREAKER (JT)
Mar 06, 7:30 PM CST
HOT WHEELS NOSE ART DREAM VAN & BAJA BREAKER (JT)
by Auctions By Moldenhauer
Est: $150- $300
$403 Bids
1968 REDLINE HOT WHEELS CUSTOM CORVETTE
Mar 05, 11:00 AM EST
1968 REDLINE HOT WHEELS CUSTOM CORVETTE
by Vintage Auctions
Est: $100- $150
$353 Bids
1967 HOT WHEELS CUSTOM T-BIRD REDLINE
Mar 05, 11:00 AM EST
1967 HOT WHEELS CUSTOM T-BIRD REDLINE
by Vintage Auctions
Est: $50- $100
$353 Bids
HOT WHEELS LEGENDS CLASSIC PACKARD (JT)
Mar 06, 7:30 PM CST
HOT WHEELS LEGENDS CLASSIC PACKARD (JT)
by Auctions By Moldenhauer
Est: $150- $300
$203 Bids
HOT WHEELS VW DRAG BUS & NBC 59 CADILLAC (JT)
Mar 06, 7:30 PM CST
HOT WHEELS VW DRAG BUS & NBC 59 CADILLAC (JT)
by Auctions By Moldenhauer
Est: $150- $300
$153 Bids
HOT WHEELS NOSE ART 67 AUSTIN MINI VAN & DAIER DELIVERY (JT)
Mar 06, 7:30 PM CST
HOT WHEELS NOSE ART 67 AUSTIN MINI VAN & DAIER DELIVERY (JT)
by Auctions By Moldenhauer
Est: $150- $300
$303 Bids
HOT WHEELS LEO WALT DISNEY WORLD (JT)
Mar 06, 7:30 PM CST
HOT WHEELS LEO WALT DISNEY WORLD (JT)
by Auctions By Moldenhauer
Est: $150- $300
$203 Bids
HOT WHEELS DRAG STRIP DEMON & 2001 MINI HOF (JT)
Mar 06, 7:30 PM CST
HOT WHEELS DRAG STRIP DEMON & 2001 MINI HOF (JT)
by Auctions By Moldenhauer
Est: $150- $300
$203 Bids
HOT WHEELS MUPPETS DAIRY DELIVERY & CLASSIC NOMAD (JT)
Mar 06, 7:30 PM CST
HOT WHEELS MUPPETS DAIRY DELIVERY & CLASSIC NOMAD (JT)
by Auctions By Moldenhauer
Est: $150- $300
$152 Bids
15 Hot Wheels, New in Case
Feb 27, 9:00 AM EST
15 Hot Wheels, New in Case
by Wehrly's Auction Service
Est: $0- $0
$102 Bids
15 Hot Wheels Cars & Trucks, New in Case
Feb 27, 9:00 AM EST
15 Hot Wheels Cars & Trucks, New in Case
by Wehrly's Auction Service
Est: $0- $0
$102 Bids
1968 REDLINE HOT WHEELS CUSTOM EL DORADO
Mar 05, 11:00 AM EST
1968 REDLINE HOT WHEELS CUSTOM EL DORADO
by Vintage Auctions
Est: $50- $100
$182 Bids
1967 REDLINE HOT WHEELS CUSTOM CAMARO
Mar 05, 11:00 AM EST
1967 REDLINE HOT WHEELS CUSTOM CAMARO
by Vintage Auctions
Est: $80- $150
$112 Bids
1967 HOT WHEELS CUSTOM T-BIRD REDLINE
Mar 05, 11:00 AM EST
1967 HOT WHEELS CUSTOM T-BIRD REDLINE
by Vintage Auctions
Est: $50- $100
$352 Bids
1968 REDLINE CUSTOM COUGAR HOT WHEELS
Mar 05, 11:00 AM EST
1968 REDLINE CUSTOM COUGAR HOT WHEELS
by Vintage Auctions
Est: $50- $100
$352 Bids
HOT WHEELS BEATLES & AUTO MILESTONES (JT)
Mar 06, 7:30 PM CST
HOT WHEELS BEATLES & AUTO MILESTONES (JT)
by Auctions By Moldenhauer
Est: $150- $300
$152 Bids

Sellers Who Sell Mattel Toys


Auctions By Moldenhauer

Auctions By Moldenhauer

Lion and Unicorn

Lion and Unicorn

Vintage Auctions

Vintage Auctions

McCurley Auction Company

McCurley Auction Company