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Mattel Toys

Today, Mattel is a conglomerate with ownership of numerous toy companies including Fisher-Price, Hot Wheels, Matchbox, and the iconic Barbie doll company. Mattel has survived in volatile markets throughout its history and is recognized today among the “Forbes” Fortune 500 and as one of the top 100 places to work for in the world.

Mattel’s name was derived from its founders, Harold “Matt” Matson and Elliot Handler. The company began by selling picture frames and eventually sold dollhouse furniture. In 1947, the company introduced its first big toy, a ukulele called Uke-A-Doodle. As Mattel grew, they became the first year-round sponsor of the “Mickey Mouse Club” TV show in 1955.

The Barbie doll was introduced in 1959. Barbie is the best-selling toy in Mattel’s history. In 1960, just one year after Barbie’s introduction, Mattel introduced another famous doll: Chatty Cathy. Cathy was a talking doll, a new invention that later helped Mattel and hundreds of other companies produce pull-string dolls and toys until their popularity faded in the ‘70s. Today, Barbie sales have reached $3 billion annually. Mattel has sold one billion Barbie dolls in the history of the company and sells three dolls every second worldwide.


Quick Facts

  • A rare 1965 Barbie known as Midnight Red sold at Christie’s London in May 2007 for £9,000, the highest price ever paid for a vintage-era Barbie at auction
  • The most expensive Barbie at auction sold at Christie’s New York in October 2010 for $302,500. The custom-designed doll was created with a one-carat pink diamond necklace surrounded by three carats of white diamonds
  • The most expensive tiny car in history is the Hot Wheels 40th Anniversary car worth $140,000. It is adorned with 2,700 black, blue, and white diamonds covering a solid 18-karat white-gold body and underframe

Recommended Items at Auction

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1983 Mattel Masters Of The Universe Skeletor
Jan 28, 10:00 AM CST
1983 Mattel Masters Of The Universe Skeletor
by Kraft Auction Service
Est: $0- $0
$22512 Bids
1984 Mattel Masters Of The Universe Moss Man
Jan 28, 10:00 AM CST
1984 Mattel Masters Of The Universe Moss Man
by Kraft Auction Service
Est: $0- $0
$18010 Bids
1984 Matchbox Miniature Lion Space Robot
Jan 28, 10:00 AM CST
1984 Matchbox Miniature Lion Space Robot
by Kraft Auction Service
Est: $0- $0
$1309 Bids
Mattel Masters Of The Universe Sy-Klone Kobra Khan
Jan 28, 10:00 AM CST
Mattel Masters Of The Universe Sy-Klone Kobra Khan
by Kraft Auction Service
Est: $0- $0
$1706 Bids
(7pc) Hot Wheels Designer Dreams, Mini Champs
Jan 29, 10:00 AM MST
(7pc) Hot Wheels Designer Dreams, Mini Champs
by EJ'S Auction & Appraisal
Est: $0- $0
$455 Bids
(5) 1986 Kenner Chuck Norris Figures In Packs
Jan 28, 10:00 AM CST
(5) 1986 Kenner Chuck Norris Figures In Packs
by Kraft Auction Service
Est: $0- $0
$705 Bids
1983 Mattel Masters Of The Universe Snake Mountain
Jan 28, 10:00 AM CST
1983 Mattel Masters Of The Universe Snake Mountain
by Kraft Auction Service
Est: $0- $0
$1004 Bids
1983 Mattel Masters Of The Universe Whiplash
Jan 28, 10:00 AM CST
1983 Mattel Masters Of The Universe Whiplash
by Kraft Auction Service
Est: $0- $0
$1304 Bids
1985 Mattel Masters Of The Universe The Evil Horde
Jan 28, 10:00 AM CST
1985 Mattel Masters Of The Universe The Evil Horde
by Kraft Auction Service
Est: $0- $0
$602 Bids
Hot Wheels Legends Limited Edition Cadzzilla Hot Rod
Jan 29, 10:00 AM MST
Hot Wheels Legends Limited Edition Cadzzilla Hot Rod
by EJ'S Auction & Appraisal
Est: $0- $0
$252 Bids
1959 Mattel Outdraw The Outlaw Toy
Jan 29, 10:00 AM MST
1959 Mattel Outdraw The Outlaw Toy
by EJ'S Auction & Appraisal
Est: $0- $0
$252 Bids
23 HOTWHEELS NEW LOT 1105
Jan 30, 5:00 PM EST
23 HOTWHEELS NEW LOT 1105
by Jones Auction House LLC
Est: $0- $0
$122 Bids
1982 Mattel Masters Of The Universe Screeech Bird
Jan 28, 10:00 AM CST
1982 Mattel Masters Of The Universe Screeech Bird
by Kraft Auction Service
Est: $0- $0
$302 Bids
(4) 1986 Kenner Chuck Norris Figures In Packs
Jan 28, 10:00 AM CST
(4) 1986 Kenner Chuck Norris Figures In Packs
by Kraft Auction Service
Est: $0- $0
$302 Bids
MATTEL POPSICAL MYSTERY MUSICAL TRUCK w/ BOX
Jan 29, 10:00 AM EST
MATTEL POPSICAL MYSTERY MUSICAL TRUCK w/ BOX
by Milestone Auctions
Est: $200- $300
$1001 Bid
1983 Mattel Masters Of The Universe Dragon Walker
Jan 28, 10:00 AM CST
1983 Mattel Masters Of The Universe Dragon Walker
by Kraft Auction Service
Est: $0- $0
$251 Bid
1983 Mattel Masters Of The Universe Stridor Horse
Jan 28, 10:00 AM CST
1983 Mattel Masters Of The Universe Stridor Horse
by Kraft Auction Service
Est: $0- $0
$251 Bid
MATTEL JUSTICE LEAGUE HALL OF JUSTICE PLAYSET
Jan 29, 12:00 PM EST
MATTEL JUSTICE LEAGUE HALL OF JUSTICE PLAYSET
by Converse Auctions
Est: $10- $20
$101 Bid
Collection of Hot Wheels vehicles, circa 2003, still sealed.
Jan 31, 7:00 PM AEDT
Collection of Hot Wheels vehicles, circa 2003, still sealed.
by Bargain Hunt Auctions
Est: AUD0- AUD0
AUD201 Bid
Hot Wheels Legends To Life Autographed Kyle Petty
Jan 29, 10:00 AM MST
Hot Wheels Legends To Life Autographed Kyle Petty
by EJ'S Auction & Appraisal
Est: $0- $0
$101 Bid
Early Mattel buckle gun with western belt in original box
Jan 31, 11:30 PM EST
Early Mattel buckle gun with western belt in original box
by Baker's Antiques and Auctions
Est: $275- $300
$2000 Bids
Large box of commercial grade wheels and coaster
Feb 01, 11:30 PM EST
Large box of commercial grade wheels and coaster
by Baker's Antiques and Auctions
Est: $100- $125
$250 Bids
Ancient wheel in wood and iron
Jan 29, 4:00 PM CET
Ancient wheel in wood and iron
by ArtLaRosa
Est: €200- €999,999
€2000 Bids

Sellers Who Sell Mattel Toys


Kraft Auction Service

Kraft Auction Service

Converse Auctions

Converse Auctions

EJ'S Auction & Appraisal

EJ'S Auction & Appraisal

Apple Tree Auction Center

Apple Tree Auction Center