Men's Chopard Watches

Louis-Ulysse Chopard established his workshop in 1860 in Sonvilier, Switzerland. He was a successful craftsman and his watches quickly gained a solid reputation among buyers as far afield as Eastern Europe, Russia, and Scandinavia. In 1921, the founder’s son, Paul Louis Chopard, opened a branch in La Chaux-de-Fonds and then relocated the company headquarters there. In 1937, he moved the firm to Geneva, the capital of haute horlogerie.

Karl Scheufele, descendant of a dynasty of watchmakers and jewelers from Pforzheim, Germany bought the company in 1963 and it is still owned and run by the family today. Karl’s two children are its current co-presidents: Caroline Scheufele is responsible for the ladies’ collections and high jewelry, while her brother Karl-Friedrich Scheufele manages the men’s collections and the Chopard Manufacture in Fleurier.

The three Chopard Classic Racing men’s collections build a bridge between automotive engineering and mechanical watchmaking; they include the Mille Miglia, which is the legendary classic car race in Italy, the GPMH, the Grand Prix de Monaco Historique, and the Superfast. The L.U.C collection reflects the more classic, sophisticated side of Chopard’s design and they are entirely manufactured in the company’s ateliers in Fleurier. The L.U.C. collection includes tourbillions and chronographs.

Quick Facts

• In 1998 Chopard became the official partner of the Cannes Film Festival and Caroline Scheufele redesigned the Palme d'Or, now on crafted in Chopard workshops
• In 2002 Chopard became the official timekeeper of the prestigious Grand Prix de Monaco Historique. The Elton John watch collection was also launched on behalf of Elton John AIDS Foundation
• In 2013 Chopard started “The Journey," a multi-year program aimed at pioneering sustainable jewelry