Men's Rado Watches

In Lengnau, Switzerland in 1917, three brothers – Fritz, Ernst, and Werner Schlup – started producing watch movements. Forty years later the company changed its name to Rado Uhren AG and introduce its first watch collection. Rado dedicated itself to the production of scratch resistant surfaces.

In 1962 the company launched the Rado DiaStar, composed of hard metal which contains tungsten carbide powder. In 1986 came the Integral watch with a scratch-proof sapphire crystal surface and a hard ceramic bracelet. Another breakthrough came in 1989 with the Rado Ceramica, the first watch made entirely of ceramic. Initially it was only available in black, but the Rado Sintra collection in 1993 introduced platinum colored high tech ceramic.

A decade later came the introduction of gold colored high-tech ceramic in the Rado Sintra Gold Paillette collection. In 1999, Rado took a giant design leap with the Rado Cerix, which has a spiral-shaped bracelet.

Rado’s reputation is based on the use of state-of-the-art, scratch resistant materials and groundbreaking design. They currently offer several collections including the Hyperchrome, Diamaster, True, Esenza Touch, B-Original, Classic, and R-X.

Quick Facts

• In 2004 Rado came out with the “hard diamond” V10K watch, certified by the Guinness Book of World Records as the hardest watch on earth
• In the 1980s, Rado started using a sea horse motif. The sea horse theme was also used on bracelet clasps and in model names such as Purple Horse and Green Horse
• Between 1962 and 1968, Rado came out with a water-resistant divers’ watch, featuring a black rotating bezel and large, luminous hands. It was called the Captain Cook