Men's Rolex Watches

Ever since Alfred Davis and Hans Wilsdorf started the company in 1908, Rolex watches have become synonymous with exquisite detail, refined style, and superlative timekeeping mechanics.

The journey to becoming a premiere brand began in 1914 when Rolex received a Class A precision certificate from Kew Observatory (now known as King’s Observatory) in London, which has tested the accuracy of timepieces since 1840.

Over the years, Rolex has continued to develop new innovations for its watches. It debuted the first waterproof watch in 1926 and has continued to refine its offering, culminating in Rolex Deepsea watches, which are tested at pressures equivalent to being 12,000 meters underwater. More recently, in 2012, Rolex created the first multifunction bezels to provide even more value to those who wear their watches.

Rolex watches are frequently sought after because of the fine materials used to make them. The company keeps its own in-house foundry where it forges various colors of gold and other precious metals for the bracelets, faces, dials, and markings on its watches. For high-performance pieces, Rolex uses 904L stainless steel, an extremely durable high-chromium metal that effectively resists both scratches and corrosion.

Quick Facts

• The Rolex Submariner was one of the first deep-sea diving watches available with a depth up to 100 meters and a bezel that helped divers keep track of the length of their dive
• Introduced in 1963, the Rolex Daytona appealed to both racecar drivers and fans, and actor Paul Newman reportedly wore his Daytona watch every day for more than 35 years
• The Rolex Datejust was the first wristwatch to include the date, and it is still one of the most popular models of Rolex watches available today