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Moorcroft Pottery

One of the last independent pottery producers in England, Moorcroft pottery designs employ a unique glazing process. The process was established by William Moorcroft, the company’s founder, in the late 1800s.

William Moorcroft first started to design pots in 1897 as part of James Macintyre & Company Ceramics. Moorcroft was given license to customize and sign each pot he designed, which generated incredible demand, but distracted consumers from other porcelain offerings of the company. As a result, the Moorcroft subdivision of James Macintyre & Company was officially closed down in 1912, and William was left to begin his own organization.

Riding high from a gold medal win for his display of pieces at the Saint Louis International Exhibition in 1904, Moorcroft set out to create breathtaking designs both rich in color and striking in sophistication. Though his career was cut short by death from a severe stroke in 1945, Moorcroft nevertheless established a dynasty of porcelain production that is still celebrated today.


Quick Facts

  • Moorcroft remained in the family of William Moorcroft until the early '80s. Today, Moorcroft is managed by Maureen and Hugh Edwards, who aspire to maintain the same ethic of design first instilled by Moorcroft himself
  • The Victoria and Albert Museum is one of several international prominent collections that hold Moorcroft pieces
  • One of the highest recorded sale prices for Moorcroft pieces was achieved by a tea set. Sold at Christie’s London in 2010, the final hammer price was $22,485

Recommended Items at Auction

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A group of Moorcroft pottery vases
Nov 30, 10:00 AM PST
A group of Moorcroft pottery vases
by John Moran Auctioneers
Est: $200- $300
$1001 Bid
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A group of Moorcroft pottery vases
Nov 30, 10:00 AM PST
A group of Moorcroft pottery vases
by John Moran Auctioneers
Est: $200- $300
$1001 Bid
A Moorcroft Pottery baluster vase lamp
Nov 30, 10:00 AM GMT
A Moorcroft Pottery baluster vase lamp
by Martel Maides
Est: £120- £150
£1001 Bid
An English Moorcroft lidded vase having floral decoration. H 11cm, W 9cm
Dec 11, 12:00 PM AEDT
An English Moorcroft lidded vase having floral decoration. H 11cm, W 9cm
by Christian McCann Auctions
Est: AUD200- AUD300
AUD1601 Bid
A Moorcroft Pottery Prestige vase
Nov 30, 10:00 AM GMT
A Moorcroft Pottery Prestige vase
by Martel Maides
Est: £80- £100
£701 Bid
A Moorcroft Pottery ovoid vase
Nov 30, 10:00 AM GMT
A Moorcroft Pottery ovoid vase
by Martel Maides
Est: £150- £180
£1301 Bid
A 20TH CENTURY MOORCROFT ORCHIDS PATTERN BULBOUS VASE
Nov 30, 9:30 AM GMT
A 20TH CENTURY MOORCROFT ORCHIDS PATTERN BULBOUS VASE
by Hutchinson Scott Limited
Est: £300- £500
£1500 Bids
AN EARLY 20TH CENTURY WILLIAM MOORCROFT GIANT SIZED JARDINIERE
Nov 30, 9:30 AM GMT
AN EARLY 20TH CENTURY WILLIAM MOORCROFT GIANT SIZED JARDINIERE
by Hutchinson Scott Limited
Est: £800- £1,200
£4000 Bids
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A group of Moorcroft pottery
Nov 30, 10:00 AM PST
A group of Moorcroft pottery
by John Moran Auctioneers
Est: $300- $500
$1500 Bids
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A group of Moorcroft pottery
Nov 30, 10:00 AM PST
A group of Moorcroft pottery
by John Moran Auctioneers
Est: $400- $600
$2000 Bids
A Moorcroft Pottery jug
Nov 30, 10:00 AM GMT
A Moorcroft Pottery jug
by Martel Maides
Est: £180- £220
£1400 Bids
A Moorcroft Pottery powder bowl and cover
Nov 30, 10:00 AM GMT
A Moorcroft Pottery powder bowl and cover
by Martel Maides
Est: £120- £150
£1000 Bids
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Rare Moorcroft Pottery Figurine, Peter the Pig
Dec 03, 9:00 AM EST
Rare Moorcroft Pottery Figurine, Peter the Pig
by Lion and Unicorn
Est: $1,000- $1,800
$1000 Bids
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A group of Moorcroft pottery
Nov 30, 10:00 AM PST
A group of Moorcroft pottery
by John Moran Auctioneers
Est: $300- $400
$1500 Bids
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(4) MOORCROFT POTTERY VASES
Dec 01, 5:00 PM EST
(4) MOORCROFT POTTERY VASES
by Leighton Galleries
Est: $500- $600
$2500 Bids
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Two Moorcroft pottery ginger jars
Nov 30, 10:00 AM PST
Two Moorcroft pottery ginger jars
by John Moran Auctioneers
Est: $200- $300
$1000 Bids
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A group of Moorcroft pottery vases
Nov 30, 10:00 AM PST
A group of Moorcroft pottery vases
by John Moran Auctioneers
Est: $200- $300
$1000 Bids
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A group of Moorcroft pottery
Nov 30, 10:00 AM PST
A group of Moorcroft pottery
by John Moran Auctioneers
Est: $300- $500
$1500 Bids
A large Moorcroft "Carp" fish cachepot. design Sally Tuffin.
Dec 14, 6:30 PM CET
A large Moorcroft "Carp" fish cachepot. design Sally Tuffin.
by Medusa Auctioneers
Est: €200- €300
€2000 Bids
WILLIAM MOORCROFT FOR LIBERTY & CO., A FLAMMINIAN WARE VASE, CIRCA 1920s
Nov 29, 10:00 AM GMT
WILLIAM MOORCROFT FOR LIBERTY & CO., A FLAMMINIAN WARE VASE, CIRCA 1920s
by Chiswick Auctions
Est: £50- £80
£400 Bids
MOORCROFT VASE
Dec 07, 10:00 AM GMT
MOORCROFT VASE
by Sheppards
Est: €100- €150
€600 Bids
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A group of Moorcroft pottery vases
Nov 30, 10:00 AM PST
A group of Moorcroft pottery vases
by John Moran Auctioneers
Est: $300- $500
$1500 Bids
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Two Moorcroft pottery items
Nov 30, 10:00 AM PST
Two Moorcroft pottery items
by John Moran Auctioneers
Est: $200- $300
$1000 Bids
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A group of Moorcroft pottery
Nov 30, 10:00 AM PST
A group of Moorcroft pottery
by John Moran Auctioneers
Est: $300- $500
$1500 Bids

Sellers Who Sell Moorcroft Pottery


Potteries Auctions

Potteries Auctions

John Moran Auctioneers

John Moran Auctioneers

Martel Maides

Martel Maides

Hutchinson Scott Limited

Hutchinson Scott Limited