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Moorcroft Pottery

One of the last independent pottery producers in England, Moorcroft pottery designs employ a unique glazing process. The process was established by William Moorcroft, the company’s founder, in the late 1800s.

William Moorcroft first started to design pots in 1897 as part of James Macintyre & Company Ceramics. Moorcroft was given license to customize and sign each pot he designed, which generated incredible demand, but distracted consumers from other porcelain offerings of the company. As a result, the Moorcroft subdivision of James Macintyre & Company was officially closed down in 1912, and William was left to begin his own organization.

Riding high from a gold medal win for his display of pieces at the Saint Louis International Exhibition in 1904, Moorcroft set out to create breathtaking designs both rich in color and striking in sophistication. Though his career was cut short by death from a severe stroke in 1945, Moorcroft nevertheless established a dynasty of porcelain production that is still celebrated today.


Quick Facts

  • Moorcroft remained in the family of William Moorcroft until the early '80s. Today, Moorcroft is managed by Maureen and Hugh Edwards, who aspire to maintain the same ethic of design first instilled by Moorcroft himself
  • The Victoria and Albert Museum is one of several international prominent collections that hold Moorcroft pieces
  • One of the highest recorded sale prices for Moorcroft pieces was achieved by a tea set. Sold at Christie’s London in 2010, the final hammer price was $22,485

Recommended Items at Auction

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Pair of Moorcroft Pottery Vase, Red Tulips
Feb 27, 2:00 PM EST
Pair of Moorcroft Pottery Vase, Red Tulips
by Lion and Unicorn
Est: $10- $200
$505 Bids
A Moorcraft jug/pitcher in cobalt blue decorated with a peony (H:13cm)
Feb 29, 1:00 PM AEDT
A Moorcraft jug/pitcher in cobalt blue decorated with a peony (H:13cm)
by Lawsons
Est: AUD100- AUD200
AUD504 Bids
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Limited Edition Moorcroft Pottery Tiger Lily Vase
Feb 27, 2:00 PM EST
Limited Edition Moorcroft Pottery Tiger Lily Vase
by Lion and Unicorn
Est: $10- $200
$503 Bids
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Moorcroft Pottery Hot Air Balloon Vase
Feb 27, 2:00 PM EST
Moorcroft Pottery Hot Air Balloon Vase
by Lion and Unicorn
Est: $10- $200
$102 Bids
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Moorcroft Pottery Inca Sunflower Vase
Feb 27, 2:00 PM EST
Moorcroft Pottery Inca Sunflower Vase
by Lion and Unicorn
Est: $10- $200
$252 Bids
Moorcroft English Porcelain Pottery Vases 4pc LOT
Feb 28, 12:00 PM EST
Moorcroft English Porcelain Pottery Vases 4pc LOT
by Hill Auction Gallery
Est: $100- $1,000
$1502 Bids
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Moorcroft Pottery Sian Leeper Vase, Apollo Butterfly
Feb 27, 2:00 PM EST
Moorcroft Pottery Sian Leeper Vase, Apollo Butterfly
by Lion and Unicorn
Est: $10- $200
$152 Bids
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Moorcroft Pottery Rachel Bishop Vase, Snowdrop
Feb 27, 2:00 PM EST
Moorcroft Pottery Rachel Bishop Vase, Snowdrop
by Lion and Unicorn
Est: $200- $800
$202 Bids
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Moorcroft Pottery Philip Gibson Vase, Flame of the Forest
Feb 27, 2:00 PM EST
Moorcroft Pottery Philip Gibson Vase, Flame of the Forest
by Lion and Unicorn
Est: $10- $200
$101 Bid
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Moorcroft Pottery Hibiscus Bowl
Feb 27, 2:00 PM EST
Moorcroft Pottery Hibiscus Bowl
by Lion and Unicorn
Est: $10- $200
$101 Bid
William Moorcroft Pomegranate pattern on blue ground Baluster vase. Height: 14.3cm
Mar 07, 10:00 AM GMT
William Moorcroft Pomegranate pattern on blue ground Baluster vase. Height: 14.3cm
by Potteries Auctions
Est: £60- £120
£601 Bid
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Moorcroft Pottery Finches Vase
Feb 27, 2:00 PM EST
Moorcroft Pottery Finches Vase
by Lion and Unicorn
Est: $10- $200
$101 Bid
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Moorcroft Pottery Vicky Lovatt Vase, Chickadees
Feb 27, 2:00 PM EST
Moorcroft Pottery Vicky Lovatt Vase, Chickadees
by Lion and Unicorn
Est: $10- $200
$101 Bid
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Moorcroft Pottery Vase, Anemone
Feb 27, 2:00 PM EST
Moorcroft Pottery Vase, Anemone
by Lion and Unicorn
Est: $10- $200
$101 Bid
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Moorcroft Pottery Vase, Pansy
Feb 27, 2:00 PM EST
Moorcroft Pottery Vase, Pansy
by Lion and Unicorn
Est: $10- $200
$101 Bid
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Moorcroft Pottery Trial Hibiscus Vase, Kali
Feb 27, 2:00 PM EST
Moorcroft Pottery Trial Hibiscus Vase, Kali
by Lion and Unicorn
Est: $10- $200
$101 Bid
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Moorcroft Pottery Vase, Pansy
Feb 27, 2:00 PM EST
Moorcroft Pottery Vase, Pansy
by Lion and Unicorn
Est: $10- $200
$101 Bid
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Moorcroft Pottery Inca Sunflower Vase
Feb 27, 2:00 PM EST
Moorcroft Pottery Inca Sunflower Vase
by Lion and Unicorn
Est: $10- $200
$101 Bid
Moorcroft Flambe lidded box, (restored) length 12 x 9cm
Mar 07, 10:00 AM GMT
Moorcroft Flambe lidded box, (restored) length 12 x 9cm
by Potteries Auctions
Est: £40- £80
£400 Bids
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Moorcroft Floral Plaque by Emma Bossons
Feb 27, 2:00 PM EST
Moorcroft Floral Plaque by Emma Bossons
by Lion and Unicorn
Est: $10- $200
$100 Bids
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Moorcroft Pottery Nicola Slaney Covered Box, Anna Lily
Feb 27, 2:00 PM EST
Moorcroft Pottery Nicola Slaney Covered Box, Anna Lily
by Lion and Unicorn
Est: $10- $200
$100 Bids
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Moorcroft Pottery Rachel Bishop Vase, Homage
Feb 27, 2:00 PM EST
Moorcroft Pottery Rachel Bishop Vase, Homage
by Lion and Unicorn
Est: $10- $200
$100 Bids
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Moorcroft Pottery Jacobs Ladder Vase
Feb 27, 2:00 PM EST
Moorcroft Pottery Jacobs Ladder Vase
by Lion and Unicorn
Est: $10- $200
$100 Bids
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Moorcroft Pottery Vase, Hibiscus
Feb 27, 2:00 PM EST
Moorcroft Pottery Vase, Hibiscus
by Lion and Unicorn
Est: $10- $200
$100 Bids

Sellers Who Sell Moorcroft Pottery


Potteries Auctions

Potteries Auctions

Lion and Unicorn

Lion and Unicorn

Hannam's Auctioneers

Hannam's Auctioneers

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