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Advertising, Paper & Ephemera

People have bought and sold goods since ancient times, and they have advertised their goods for sale for just as long. Ancient Egyptians used steel carvings and papyrus signs to advertise their wares. Romans put up posters on walls to advertise gladiator events, and in the Middle Ages, town criers would call out when and where local open markets would be held.

Advertising changed dramatically with the invention of the printing press around 1440. Print advertising suddenly became affordable, allowing businesses to reach many more people through newspapers and fliers than they ever had before. Classified ads first appeared in 1631 in France, and in 1891, Sears ran the first direct marketing campaign in when it mailed postcards to 8,000 potential customers.

Those who collect advertising memorabilia are often particularly interested in promotional products including souvenirs or household items that include a brand logo, like Budweiser neon lights or the Buddy Lee jeans doll.

Collectors of ephemera, items that were only meant to be used for a short time, often bid on paper collectibles such as letters, tickets, stereopticon cards, labels, and greeting cards, including valentines. Letters, cards, airline tickets, stock certificates, and more specialized vintage paper items like ancient scrolls can also be categorized as ephemera in the collecting world. The highest price ever paid for a letter at auction was $6 million in 2013. It was written by Francis Crick, one of the co-discoverers of the nature of DNA, to his son Michael, explaining the "secret of life."

Recommended Items at Auction

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PORCELAIN NEON SIGN HAMMS BEER
Dec 03, 9:00 AM CST
PORCELAIN NEON SIGN HAMMS BEER
by Millers Auction Co.
Est: $0- $0
$5,20032 Bids
BATHROOM SCALE THERMOMETER PHILLIPS 66 BATTERIES
Dec 02, 9:00 AM CST
BATHROOM SCALE THERMOMETER PHILLIPS 66 BATTERIES
by Millers Auction Co.
Est: $0- $0
$1,05031 Bids
RARE 12" THERMOMETER SIGN JEEP TRACTION IN ACTION
Dec 02, 9:00 AM CST
RARE 12" THERMOMETER SIGN JEEP TRACTION IN ACTION
by Millers Auction Co.
Est: $0- $0
$1,75027 Bids
TIN LITHO SIGN YUENGLING BEER ALE PORTER POTTSTOWN
Feb 11, 9:00 AM CST
TIN LITHO SIGN YUENGLING BEER ALE PORTER POTTSTOWN
by Millers Auction Co.
Est: $0- $0
$2,20026 Bids
PORCELAIN THERMOMETER MARTIN SENOUR MONARCH PAINT
Dec 02, 9:00 AM CST
PORCELAIN THERMOMETER MARTIN SENOUR MONARCH PAINT
by Millers Auction Co.
Est: $0- $0
$92523 Bids
NOS TIN THERMOMETER SIGN HAZLE CLUB ORANGE SODA
Dec 02, 9:00 AM CST
NOS TIN THERMOMETER SIGN HAZLE CLUB ORANGE SODA
by Millers Auction Co.
Est: $0- $0
$57521 Bids
HAMMS BEER PANORAMIC RIPPLER MOTION LIGHTED SIGN
Dec 03, 9:00 AM CST
HAMMS BEER PANORAMIC RIPPLER MOTION LIGHTED SIGN
by Millers Auction Co.
Est: $0- $0
$87521 Bids
16" THERMOMETER SIGN EXIDE BATTERIES BATTERY
Dec 02, 9:00 AM CST
16" THERMOMETER SIGN EXIDE BATTERIES BATTERY
by Millers Auction Co.
Est: $0- $0
$17520 Bids
TIN FLANGE SIGN GLIDDENS GREEN LABEL VARNISH
Feb 11, 9:00 AM CST
TIN FLANGE SIGN GLIDDENS GREEN LABEL VARNISH
by Millers Auction Co.
Est: $0- $0
$1,05019 Bids
TIN LITHO BEER SIGN INDIANAPOLIS BREWING
Feb 11, 9:00 AM CST
TIN LITHO BEER SIGN INDIANAPOLIS BREWING
by Millers Auction Co.
Est: $0- $0
$4,60019 Bids
18" THERMOMETER SIGN WILLARD BATTERIES BATTERY
Dec 02, 9:00 AM CST
18" THERMOMETER SIGN WILLARD BATTERIES BATTERY
by Millers Auction Co.
Est: $0- $0
$67519 Bids
12" THERMOMETER SIGN LAND O LAKES FEEDS & SEEDS
Dec 02, 9:00 AM CST
12" THERMOMETER SIGN LAND O LAKES FEEDS & SEEDS
by Millers Auction Co.
Est: $0- $0
$1,15019 Bids
PORCELAIN FLANGE SIGN STANDARD OIL CROWN GASOLINE
Dec 02, 9:00 AM CST
PORCELAIN FLANGE SIGN STANDARD OIL CROWN GASOLINE
by Millers Auction Co.
Est: $0- $0
$72518 Bids
18" THERMOMETER SIGN PEPSI COLA SODA POP
Dec 02, 9:00 AM CST
18" THERMOMETER SIGN PEPSI COLA SODA POP
by Millers Auction Co.
Est: $0- $0
$45017 Bids
PAM CLOCK READING FAMOUS ANTHRACITE COAL
Dec 02, 9:00 AM CST
PAM CLOCK READING FAMOUS ANTHRACITE COAL
by Millers Auction Co.
Est: $0- $0
$82517 Bids
NOS TIN FLANGE SIGN WE PROUDLY SERVE 7UP SEVEN UP
Feb 11, 9:00 AM CST
NOS TIN FLANGE SIGN WE PROUDLY SERVE 7UP SEVEN UP
by Millers Auction Co.
Est: $0- $0
$1,15016 Bids
TIN TOC BEER SIGN MILLER HIGH LIFE BREW MILWAUKEE
Dec 03, 9:00 AM CST
TIN TOC BEER SIGN MILLER HIGH LIFE BREW MILWAUKEE
by Millers Auction Co.
Est: $0- $0
$27516 Bids
PAM CLOCK KENTUCKY FRIED CHICKEN RESTAURANT
Dec 02, 9:00 AM CST
PAM CLOCK KENTUCKY FRIED CHICKEN RESTAURANT
by Millers Auction Co.
Est: $0- $0
$92516 Bids
12" THERMOMETER SIGN LUBRIKO GREASE LUBRICANT
Dec 02, 9:00 AM CST
12" THERMOMETER SIGN LUBRIKO GREASE LUBRICANT
by Millers Auction Co.
Est: $0- $0
$57515 Bids
TIN FLANGE SIGN DRINK DR PEPPER GOOD FOR LIFE
Feb 11, 9:00 AM CST
TIN FLANGE SIGN DRINK DR PEPPER GOOD FOR LIFE
by Millers Auction Co.
Est: $0- $0
$97515 Bids
TIN THERMOMETER KILZUM PENN CHAMP OIL BUTLER PA
Dec 02, 9:00 AM CST
TIN THERMOMETER KILZUM PENN CHAMP OIL BUTLER PA
by Millers Auction Co.
Est: $0- $0
$77515 Bids
12" THERMOMETER SIGN DOUBLE COLA SODA POP
Dec 02, 9:00 AM CST
12" THERMOMETER SIGN DOUBLE COLA SODA POP
by Millers Auction Co.
Est: $0- $0
$1,15015 Bids
PAM CLOCK ENJOY MASONS ROOT BEER SODA POP
Dec 02, 9:00 AM CST
PAM CLOCK ENJOY MASONS ROOT BEER SODA POP
by Millers Auction Co.
Est: $0- $0
$32515 Bids
PAM CLOCK SCHOENS OLD LAGER BEER WAUSAU WI
Dec 03, 9:00 AM CST
PAM CLOCK SCHOENS OLD LAGER BEER WAUSAU WI
by Millers Auction Co.
Est: $0- $0
$52515 Bids

Sellers Who Sell Advertising, Paper & Ephemera


Millers Auction Co.

Millers Auction Co.

Matthews Auctions, LLC

Matthews Auctions, LLC

Micky Waue Auktions GmbH

Micky Waue Auktions GmbH