Pepsi Advertising

Pepsi Cola was introduced in 1893 in New Bern, North Carolina. Formulated by Caleb Bradham, it was first called Brad’s Drink and was sold at Bradham's drugstore. Bradham included pepsin, a digestive enzyme, as well as kola nuts in the recipe. Thus, in 1898, the drink was renamed Pepsi Cola.

The first Pepsi advertisements appeared in the New Bern Weekly Journal in 1902. Bradham moved the company out of the drugstore in 1904 and the first bottling franchises were opened in 1905. The popularity of Pepsi grew, but the company eventually ran into trouble and declared bankruptcy in 1923 and again in 1931. The company struggled until 1934, when the introduction of the 12-ounce bottle caused sales to skyrocket. In 1965, Pepsi Cola merged with the Frito Lay Company to create PepsiCo.

Pepsi Cola is known for its innovative advertising. The company used a celebrity race car driver to promote its product in 1909, produced a comic strip called Pepsi & Pete, and was the first to use an advertising jingle, "Nickel, Nickel," on the radio. Pepsi promotional items are popular with collectors, including Pepsi clocks and vintage Pepsi coolers.


Quick Facts

  • Pepsi used bottles with paper labels before 1945. In 1945, the company began using Applied Color Labels (ACL). From 1945 to 1948, Pepsi used a colon to separate the two words Pepsi and Cola. This type of bottle is known as a "double dot"
  • The 1993 Pepsi cans promoting Michael Jackson's "Dangerous" Tour were pulled from the shelves after one week because the tour was canceled. A United Arab Emirates version of this can sold for $5,000
  • The most famous Pepsi advertising campaign was the "Pepsi Challenge," which ran from 1975 to 2010. Started in shopping malls, customers of the mall were recruited as taste testers. They were blindfolded and asked to taste cups of Pepsi and Coke to see which soda they preferred

Recommended Items at Auction

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DIE CUT CARD STOCK PEPSI COLA POLICEMAN SIGN
Dec 04, 9:00 AM CST
DIE CUT CARD STOCK PEPSI COLA POLICEMAN SIGN
by Millers Auction Co.
Est: $0- $0
$404 Bids
Pepsi Cola thermometer
Oct 23, 8:30 AM EDT
Pepsi Cola thermometer
by Chupp Auctions & Real Estate, LLC
Est: $25- $200
$803 Bids
Pepsi Cola thermometer
Oct 23, 8:30 AM EDT
Pepsi Cola thermometer
by Chupp Auctions & Real Estate, LLC
Est: $25- $200
$702 Bids
Pepsi Cola button sign on Vida's Drive Inn sign
Oct 23, 8:30 AM EDT
Pepsi Cola button sign on Vida's Drive Inn sign
by Chupp Auctions & Real Estate, LLC
Est: $25- $200
$702 Bids
TIN BOTTLE CAP SIGN DRINK PEPSI COLA
Dec 04, 9:00 AM CST
TIN BOTTLE CAP SIGN DRINK PEPSI COLA
by Millers Auction Co.
Est: $0- $0
$101 Bid
EMBOSSED TIN SIGN SAY PEPSI PLEASE SODA POP
Dec 04, 9:00 AM CST
EMBOSSED TIN SIGN SAY PEPSI PLEASE SODA POP
by Millers Auction Co.
Est: $0- $0
$101 Bid
Retro PEPSI-COLA Nostalgic Metal Advertising Sign
Oct 30, 12:00 PM EDT
Retro PEPSI-COLA Nostalgic Metal Advertising Sign
by South Florida Auction & Estate Sale Services
Est: $6- $1,000
$61 Bid
JAKE LAMOTTA Pepsi Cola Advertising Boxing Card
Oct 30, 12:00 PM EDT
JAKE LAMOTTA Pepsi Cola Advertising Boxing Card
by South Florida Auction & Estate Sale Services
Est: $6- $1,000
$61 Bid
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Collectible Pepsi Cola Metal Sign
Oct 23, 11:00 AM PDT
Collectible Pepsi Cola Metal Sign
by Wealthier Art & Auction
Est: $50- $100
$100 Bids
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Collectible Pepsi Cola & Gas Metal Sign
Oct 23, 11:00 AM PDT
Collectible Pepsi Cola & Gas Metal Sign
by Wealthier Art & Auction
Est: $40- $60
$100 Bids
Pepsi-Cola Vintage Wooden Crate
Oct 23, 12:00 PM EDT
Pepsi-Cola Vintage Wooden Crate
by Lettieri Auction & Appraisal
Est: $30- $60
$150 Bids
9" CELLULOID SIGN DRINK PEPSI COLA NOW
Dec 04, 9:00 AM CST
9" CELLULOID SIGN DRINK PEPSI COLA NOW
by Millers Auction Co.
Est: $0- $0
$100 Bids
9" CELLULOID SIGN DRINK PEPSI COLA
Dec 04, 9:00 AM CST
9" CELLULOID SIGN DRINK PEPSI COLA
by Millers Auction Co.
Est: $0- $0
$100 Bids
TIN BOTTLE CAP SIGN PEPSI COLA SODA POP
Dec 04, 9:00 AM CST
TIN BOTTLE CAP SIGN PEPSI COLA SODA POP
by Millers Auction Co.
Est: $0- $0
$100 Bids
1940's double dot battleship grey Pepsi cooler
Oct 23, 8:30 AM EDT
1940's double dot battleship grey Pepsi cooler
by Chupp Auctions & Real Estate, LLC
Est: $25- $200
$200 Bids
Pepsi carton rack
Oct 23, 8:30 AM EDT
Pepsi carton rack
by Chupp Auctions & Real Estate, LLC
Est: $25- $200
$200 Bids
Pepsi Cola radio thriller show retro style advertising sign
Oct 17, 11:30 PM EDT
Pepsi Cola radio thriller show retro style advertising sign
by Baker's Antiques and Auctions
Est: $40- $50
$350 Bids
Early Pepsi Cola painted label soda bottles
Oct 17, 11:30 PM EDT
Early Pepsi Cola painted label soda bottles
by Baker's Antiques and Auctions
Est: $65- $75
$500 Bids
Pepsi Cola Delicatessen retro style advertising sign
Oct 17, 11:30 PM EDT
Pepsi Cola Delicatessen retro style advertising sign
by Baker's Antiques and Auctions
Est: $40- $50
$350 Bids
PORCELAIN SIGN DRINK ICE COLD PEPSI COLA
Dec 04, 9:00 AM CST
PORCELAIN SIGN DRINK ICE COLD PEPSI COLA
by Millers Auction Co.
Est: $0- $0
$100 Bids
EMBOSSED TIN BOTTLE CAP SIGN PEPSI COLA
Dec 04, 9:00 AM CST
EMBOSSED TIN BOTTLE CAP SIGN PEPSI COLA
by Millers Auction Co.
Est: $0- $0
$100 Bids
Cast Iron PEPSI-COLA General Store Bottle Opener
Oct 30, 12:00 PM EDT
Cast Iron PEPSI-COLA General Store Bottle Opener
by South Florida Auction & Estate Sale Services
Est: $6- $1,000
$60 Bids
Vintage 2-Sided PEPSI-COLA Metal Fob Bottle Opener
Oct 30, 12:00 PM EDT
Vintage 2-Sided PEPSI-COLA Metal Fob Bottle Opener
by South Florida Auction & Estate Sale Services
Est: $6- $1,000
$60 Bids
Vintage Wooden Pepsi Crate & Coke Carrier
Oct 24, 2:00 PM EDT
Vintage Wooden Pepsi Crate & Coke Carrier
by Pace & Hong Auctions, LLC
Est: $0- $0
$350 Bids

Sellers Who Sell Pepsi Advertising


Millers Auction Co.

Millers Auction Co.

Chupp Auctions & Real Estate, LLC

Chupp Auctions & Real Estate, LLC