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Pepsi Advertising

Pepsi Cola was introduced in 1893 in New Bern, North Carolina. Formulated by Caleb Bradham, it was first called Brad’s Drink and was sold at Bradham's drugstore. Bradham included pepsin, a digestive enzyme, as well as kola nuts in the recipe. Thus, in 1898, the drink was renamed Pepsi Cola.

The first Pepsi advertisements appeared in the New Bern Weekly Journal in 1902. Bradham moved the company out of the drugstore in 1904 and the first bottling franchises were opened in 1905. The popularity of Pepsi grew, but the company eventually ran into trouble and declared bankruptcy in 1923 and again in 1931. The company struggled until 1934, when the introduction of the 12-ounce bottle caused sales to skyrocket. In 1965, Pepsi Cola merged with the Frito Lay Company to create PepsiCo.

Pepsi Cola is known for its innovative advertising. The company used a celebrity race car driver to promote its product in 1909, produced a comic strip called Pepsi & Pete, and was the first to use an advertising jingle, "Nickel, Nickel," on the radio. Pepsi promotional items are popular with collectors, including Pepsi clocks and vintage Pepsi coolers.


Quick Facts

  • Pepsi used bottles with paper labels before 1945. In 1945, the company began using Applied Color Labels (ACL). From 1945 to 1948, Pepsi used a colon to separate the two words Pepsi and Cola. This type of bottle is known as a "double dot"
  • The 1993 Pepsi cans promoting Michael Jackson's "Dangerous" Tour were pulled from the shelves after one week because the tour was canceled. A United Arab Emirates version of this can sold for $5,000
  • The most famous Pepsi advertising campaign was the "Pepsi Challenge," which ran from 1975 to 2010. Started in shopping malls, customers of the mall were recruited as taste testers. They were blindfolded and asked to taste cups of Pepsi and Coke to see which soda they preferred

Recommended Items at Auction

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NOS EMBOSSED TIN PEPSI COLA BOTTLE CAP SIGN
Dec 02, 9:00 AM CST
NOS EMBOSSED TIN PEPSI COLA BOTTLE CAP SIGN
by Millers Auction Co.
Est: $0- $0
$65010 Bids
BOTTLE CAP TIN SIGN PEPSI COLA SODA POP
Nov 11, 9:00 AM CST
BOTTLE CAP TIN SIGN PEPSI COLA SODA POP
by Millers Auction Co.
Est: $0- $0
$37510 Bids
EMBOSSED TIN SIGN PEPSI COLA HERE'S HEALTH
Nov 11, 9:00 AM CST
EMBOSSED TIN SIGN PEPSI COLA HERE'S HEALTH
by Millers Auction Co.
Est: $0- $0
$1,05010 Bids
EMBOSSED TIN SIGN PEPSI COLA BOTTLE CAP
Nov 12, 9:00 AM CST
EMBOSSED TIN SIGN PEPSI COLA BOTTLE CAP
by Millers Auction Co.
Est: $0- $0
$1507 Bids
EMBOSSED TIN SIGN ENJOY PEPSI COLA 5 CENTS
Nov 12, 9:00 AM CST
EMBOSSED TIN SIGN ENJOY PEPSI COLA 5 CENTS
by Millers Auction Co.
Est: $0- $0
$5257 Bids
DOUBLE BUBBLE CLOCK BE SOCIABLE HAVE A PEPSI COLA
Nov 12, 9:00 AM CST
DOUBLE BUBBLE CLOCK BE SOCIABLE HAVE A PEPSI COLA
by Millers Auction Co.
Est: $0- $0
$4255 Bids
Pepsi Cola cooler
Oct 15, 9:30 AM EDT
Pepsi Cola cooler
by Atlee Raber Auctioneer
Est: $0- $0
$305 Bids
EMBOSSED TIN SIGN DRINK PEPSI COLA HERE'S HEALTH
Nov 12, 9:00 AM CST
EMBOSSED TIN SIGN DRINK PEPSI COLA HERE'S HEALTH
by Millers Auction Co.
Est: $0- $0
$1,0505 Bids
EMBOSSED TIN SIGN PEPSI COLA SOLD HERE
Nov 11, 9:00 AM CST
EMBOSSED TIN SIGN PEPSI COLA SOLD HERE
by Millers Auction Co.
Est: $0- $0
$1254 Bids
TIN THERMOMETER PEPSI COLA SAY PEPSI PLEASE
Dec 02, 9:00 AM CST
TIN THERMOMETER PEPSI COLA SAY PEPSI PLEASE
by Millers Auction Co.
Est: $0- $0
$1004 Bids
TIN THERMOMETER PEPSI COLA MORE BOUNCE TO OUNCE
Nov 11, 9:00 AM CST
TIN THERMOMETER PEPSI COLA MORE BOUNCE TO OUNCE
by Millers Auction Co.
Est: $0- $0
$903 Bids
TIN SIGN SAY PEPSI PLEASE PEPSI COLA SODA POP
Nov 11, 9:00 AM CST
TIN SIGN SAY PEPSI PLEASE PEPSI COLA SODA POP
by Millers Auction Co.
Est: $0- $0
$903 Bids
TIN THERMOMETER SIGN BIGGER BETTER PEPSI COLA
Nov 12, 9:00 AM CST
TIN THERMOMETER SIGN BIGGER BETTER PEPSI COLA
by Millers Auction Co.
Est: $0- $0
$403 Bids
TIN THERMOMETER SIGN BIGGER BETTER PEPSI COLA
Nov 11, 9:00 AM CST
TIN THERMOMETER SIGN BIGGER BETTER PEPSI COLA
by Millers Auction Co.
Est: $0- $0
$1503 Bids
EMBOSSED TIN SIGN PEPSI COLA CURB SERVICE
Nov 11, 9:00 AM CST
EMBOSSED TIN SIGN PEPSI COLA CURB SERVICE
by Millers Auction Co.
Est: $0- $0
$1253 Bids
TIN THERMOMETER SIGN PEPSI COLA LIGHT REFRESHMENT
Dec 02, 9:00 AM CST
TIN THERMOMETER SIGN PEPSI COLA LIGHT REFRESHMENT
by Millers Auction Co.
Est: $0- $0
$903 Bids
TELECHRON CLOCK PEPSI EVERVESS SPARKLING WATER
Feb 10, 9:00 AM CST
TELECHRON CLOCK PEPSI EVERVESS SPARKLING WATER
by Millers Auction Co.
Est: $0- $0
$2502 Bids
NYLINT TOY DELIVERY TRUCK PEPSI COLA SODA POP
Nov 11, 9:00 AM CST
NYLINT TOY DELIVERY TRUCK PEPSI COLA SODA POP
by Millers Auction Co.
Est: $0- $0
$402 Bids
PEPSI COLA SST
Oct 10, 5:00 PM EDT
PEPSI COLA SST
by Atlee Raber Auctioneer
Est: $0- $0
$52 Bids
Pepsi-Cola Aluminum Vintage Ice Chest Cooler
Oct 22, 10:00 AM EDT
Pepsi-Cola Aluminum Vintage Ice Chest Cooler
by Premier Auction Galleries
Est: $100- $200
$202 Bids
HARDBOARD MENU BOARD SIGN PEPSI COLA SODA POP
Nov 11, 9:00 AM CST
HARDBOARD MENU BOARD SIGN PEPSI COLA SODA POP
by Millers Auction Co.
Est: $0- $0
$2002 Bids
misc.
Oct 17, 6:00 PM EDT
misc.
by BLG Auction Services
Est: $0- $0
$141 Bid
TIN THERMOMETER SIGN PEPSI COLA ANY WEATHER
Nov 11, 9:00 AM CST
TIN THERMOMETER SIGN PEPSI COLA ANY WEATHER
by Millers Auction Co.
Est: $0- $0
$101 Bid
CARDSTOCK SIGN BE SOCIAL SERVE PEPSI COLA SODA POP
Nov 11, 9:00 AM CST
CARDSTOCK SIGN BE SOCIAL SERVE PEPSI COLA SODA POP
by Millers Auction Co.
Est: $0- $0
$101 Bid

Sellers Who Sell Pepsi Advertising


Millers Auction Co.

Millers Auction Co.

McCurley Auction Company

McCurley Auction Company

Chupp Auctions & Real Estate, LLC

Chupp Auctions & Real Estate, LLC