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Schuco Toys

Schuco was founded in 1912 by Heinrich Müller and Heinrich Schreyer in Nuremberg, Germany. The company manufactured unique mechanical clockwork cars and trucks made of diecast, plastic, and tin. Originally named Spielzeugfirma Schreyer & Co., the company name was changed to Schuco in 1921.

Early examples of Schuco were so unique that winding them did not require a key. They were often wound by an arm or another unique feature. Beginning in the ‘20s, the company introduced its famous Pick-Pick bird. It was so successful that more than 20 million were sold over a span of 40 years. Schuco also created iconic wind-up figures including soldiers, gnomes, and animals dressed in colorful felt attire.

Schuco used unusual mechanical gimmicks to attract children as well as collectors of the era. One feature included telesteering mechanisms, which allowed the toy to be operated by a steering wheel attached to a wire. Schuco Studio cars had rack-and-pinion steering, removable wheels, and starting cranks which activated the mechanical movement. They also had sets of miniature tools to assemble and disassemble the cars.

Schuco created some of the most unique mechanical toys available both pre and post war, ultimately creating a market that collectors desire. Collectors have a massive array of Schuco toys to choose from today including the Studio, Piccolo, and Varianto lines as well as later cars and trucks in exact replica of Mercedes Benz, BMW, Buick, Porsche, and other automobile companies.


Quick Facts

  • Only 1,000 of the 1937 Luigi Fagioli Auto Union Avus Streamline were produced, making them highly desirable today
  • Schuco produced miniature jointed teddy bears often referred to as yes-no bears. Rare examples marketed for women and gift sets had hinged bodies that held perfume bottles
  • Even during the ‘70s, Schuco kept its trademark alive by building highly detailed cars with amazing features including operational horns with two tones, spare sets of studded rally tires, and fully functional jacks

Recommended Items at Auction

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SCHUCO 8-piece collection of model vehicles in 1:43-1:10 scale,
Apr 27, 10:00 AM CEST
SCHUCO 8-piece collection of model vehicles in 1:43-1:10 scale,
by Auktionshaus Eppli
Est: €140- €200
€1400 Bids
Early 20th Century Schuco Wind Up Clown & Violin
May 11, 2:00 PM EDT
Early 20th Century Schuco Wind Up Clown & Violin
by Connoisseur Online
Est: $150- $300
$1000 Bids
Vintage Schuco Varianto Wire Track Parts
Apr 26, 8:30 AM EDT
Vintage Schuco Varianto Wire Track Parts
by Keystone Auctions LLC
Est: $50- $150
$250 Bids
PAIR OF SCHUCO CARS
Apr 24, 9:00 AM CDT
PAIR OF SCHUCO CARS
by Jackson's International
Est: $75- $100
$600 Bids

Sellers Who Sell Schuco Toys


Jackson's International

Jackson's International

Auktionshaus Eppli

Auktionshaus Eppli

Keystone Auctions LLC

Keystone Auctions LLC

Connoisseur Online

Connoisseur Online