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Schuco Toys

Schuco was founded in 1912 by Heinrich Müller and Heinrich Schreyer in Nuremberg, Germany. The company manufactured unique mechanical clockwork cars and trucks made of diecast, plastic, and tin. Originally named Spielzeugfirma Schreyer & Co., the company name was changed to Schuco in 1921.

Early examples of Schuco were so unique that winding them did not require a key. They were often wound by an arm or another unique feature. Beginning in the ‘20s, the company introduced its famous Pick-Pick bird. It was so successful that more than 20 million were sold over a span of 40 years. Schuco also created iconic wind-up figures including soldiers, gnomes, and animals dressed in colorful felt attire.

Schuco used unusual mechanical gimmicks to attract children as well as collectors of the era. One feature included telesteering mechanisms, which allowed the toy to be operated by a steering wheel attached to a wire. Schuco Studio cars had rack-and-pinion steering, removable wheels, and starting cranks which activated the mechanical movement. They also had sets of miniature tools to assemble and disassemble the cars.

Schuco created some of the most unique mechanical toys available both pre and post war, ultimately creating a market that collectors desire. Collectors have a massive array of Schuco toys to choose from today including the Studio, Piccolo, and Varianto lines as well as later cars and trucks in exact replica of Mercedes Benz, BMW, Buick, Porsche, and other automobile companies.


Quick Facts

  • Only 1,000 of the 1937 Luigi Fagioli Auto Union Avus Streamline were produced, making them highly desirable today
  • Schuco produced miniature jointed teddy bears often referred to as yes-no bears. Rare examples marketed for women and gift sets had hinged bodies that held perfume bottles
  • Even during the ‘70s, Schuco kept its trademark alive by building highly detailed cars with amazing features including operational horns with two tones, spare sets of studded rally tires, and fully functional jacks

Recommended Items at Auction

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LOT OF 8: GERMAN SCHUCO TOYS.
Nov 30, 9:00 AM EST
LOT OF 8: GERMAN SCHUCO TOYS.
by Morphy Auctions
Est: $250- $500
$1251 Bid
LOT OF 8: SCHUCO, TRI-ANG, AND MINIC AUTOMOBILE TOYS.
Nov 30, 9:00 AM EST
LOT OF 8: SCHUCO, TRI-ANG, AND MINIC AUTOMOBILE TOYS.
by Morphy Auctions
Est: $250- $500
$1250 Bids
GERMAN SCHUCO 5308 ELEKTRO CONTROL CAR IN ORIGINAL BOX.
Nov 30, 9:00 AM EST
GERMAN SCHUCO 5308 ELEKTRO CONTROL CAR IN ORIGINAL BOX.
by Morphy Auctions
Est: $400- $800
$2000 Bids
LOTUS TEAM BY SCHUCO GERMANY FORMEL W/KEY WORKS
Dec 03, 6:00 PM EST
LOTUS TEAM BY SCHUCO GERMANY FORMEL W/KEY WORKS
by Auctions by Daum
Est: $90- $95
$800 Bids
SCHUCO DRESSED RABBIT FAMILY IN WAGON, CA. 1950S.
Dec 03, 10:00 AM EST
SCHUCO DRESSED RABBIT FAMILY IN WAGON, CA. 1950S.
by William Smith Auctions
Est: $200- $400
$1000 Bids
(4) ASSORTED SMALL VINTAGE TOYS
Dec 01, 10:00 AM EST
(4) ASSORTED SMALL VINTAGE TOYS
by Thomaston Place Auction Galleries
Est: $150- $250
$800 Bids
Schuco "Tricky" Yes/No Vintage Teddy Bear
Dec 01, 10:00 AM GMT
Schuco "Tricky" Yes/No Vintage Teddy Bear
by Vectis Auctions Ltd
Est: £100- £140
£600 Bids
Schuco vintage miniature rabbit, German, blonde
Dec 01, 10:00 AM GMT
Schuco vintage miniature rabbit, German, blonde
by Vectis Auctions Ltd
Est: £30- £40
£150 Bids
BMW GERMAN SCHUCO FORME 12 DBGM 260 PS 280 KM/H
Dec 03, 6:00 PM EST
BMW GERMAN SCHUCO FORME 12 DBGM 260 PS 280 KM/H
by Auctions by Daum
Est: $125- $130
$1000 Bids

Sellers Who Sell Schuco Toys


Morphy Auctions

Morphy Auctions

Vectis Auctions Ltd

Vectis Auctions Ltd

William Smith Auctions

William Smith Auctions