Shelley China

Shelley began producing china as Wileman & Co. in the 1820s. Founded by the Shelley family in Staffordshire, Shelley is known primarily for their tableware in thousands of different patterns and colors. They are perhaps best known for their Art Deco ware of the inter-war years, which was also created using bone china. Smaller pieces, such as cups and saucers, were often made of bone china.

Shelley's most productive years were between the mid-'20s and World War II: the Art Deco period. The various shapes designed on the pieces they produced were very well received. Another factor for their success during this period was the increased bone content in the china, enhancing the quality. Breaking with tradition in the '20s, Shelley hired several illustrators to create designs for various series. Illustrator Hilda Cowham created the Playtime series, which represented various children's activities. Other themes created by other artists depicted seaside scenes, animals, and elves. These nursery wares sold very well.

At the start of World War II, Shelley china production was greatly affected by the restrictions imposed on the china-making industry. Shortages of labor and material were followed by a ban on decorated ware. These restrictions remained in effect through the end of the war. In 1966, Shelley was sold to Allied English Potteries.

Quick Facts

• Shelley named each of their cup designs with names such as Bute, Ovide, and Dainty
• In 1925, the official name of the company changed from Wileman & Co. to Shelley
• For a short time after they were bought by Allied English Potteries, a few Shelley shapes and patterns were produced and named Richmond