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Mattel Toys

Today, Mattel is a conglomerate with ownership of numerous toy companies including Fisher-Price, Hot Wheels, Matchbox, and the iconic Barbie doll company. Mattel has survived in volatile markets throughout its history and is recognized today among the “Forbes” Fortune 500 and as one of the top 100 places to work for in the world.

Mattel’s name was derived from its founders, Harold “Matt” Matson and Elliot Handler. The company began by selling picture frames and eventually sold dollhouse furniture. In 1947, the company introduced its first big toy, a ukulele called Uke-A-Doodle. As Mattel grew, they became the first year-round sponsor of the “Mickey Mouse Club” TV show in 1955.

The Barbie doll was introduced in 1959. Barbie is the best-selling toy in Mattel’s history. In 1960, just one year after Barbie’s introduction, Mattel introduced another famous doll: Chatty Cathy. Cathy was a talking doll, a new invention that later helped Mattel and hundreds of other companies produce pull-string dolls and toys until their popularity faded in the ‘70s. Today, Barbie sales have reached $3 billion annually. Mattel has sold one billion Barbie dolls in the history of the company and sells three dolls every second worldwide.


Quick Facts

  • A rare 1965 Barbie known as Midnight Red sold at Christie’s London in May 2007 for £9,000, the highest price ever paid for a vintage-era Barbie at auction
  • The most expensive Barbie at auction sold at Christie’s New York in October 2010 for $302,500. The custom-designed doll was created with a one-carat pink diamond necklace surrounded by three carats of white diamonds
  • The most expensive tiny car in history is the Hot Wheels 40th Anniversary car worth $140,000. It is adorned with 2,700 black, blue, and white diamonds covering a solid 18-karat white-gold body and underframe

Recommended Items at Auction

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VINTAGE MATTEL HOT WHEELS REDLINE 1967 CUSTOM FIREBIRD
Jun 14, 4:00 PM EDT
VINTAGE MATTEL HOT WHEELS REDLINE 1967 CUSTOM FIREBIRD
by Diefenderfer Auction Company
Est: $0- $0
$706 Bids
HOT WHEELS - Collection of 20 Redline HW
Jun 22, 11:00 AM EDT
HOT WHEELS - Collection of 20 Redline HW
by Freedom Auction Company
Est: $50- $100
$705 Bids
VINTAGE 1969 MATTEL HOT WHEELS REDLINE LOTUS TURBINE
Jun 14, 4:00 PM EDT
VINTAGE 1969 MATTEL HOT WHEELS REDLINE LOTUS TURBINE
by Diefenderfer Auction Company
Est: $0- $0
$205 Bids
Lot of Mattel Masters of the Universe Collectibles
Jun 20, 11:00 AM EDT
Lot of Mattel Masters of the Universe Collectibles
by Bodnar's Auction Sales
Est: $75- $150
$905 Bids
HOT WHEELS - Racer Rig 1971 HK
Jun 22, 11:00 AM EDT
HOT WHEELS - Racer Rig 1971 HK
by Freedom Auction Company
Est: $50- $100
$604 Bids
VINTAGE 1970 MATTEL HOT WHEELS REDLINE BYE-FOCAL
Jun 14, 4:00 PM EDT
VINTAGE 1970 MATTEL HOT WHEELS REDLINE BYE-FOCAL
by Diefenderfer Auction Company
Est: $0- $0
$454 Bids
2 1968 Mattel Redline Hot Wheels Splitting Image
Jun 16, 9:00 AM MST
2 1968 Mattel Redline Hot Wheels Splitting Image
by R & R Auction INC
Est: $0- $0
$354 Bids
HOT WHEELS - Ferrari 321P 1970 US
Jun 22, 11:00 AM EDT
HOT WHEELS - Ferrari 321P 1970 US
by Freedom Auction Company
Est: $50- $100
$303 Bids
Lot of Mattel Masters of the Universe Collectibles
Jun 20, 11:00 AM EDT
Lot of Mattel Masters of the Universe Collectibles
by Bodnar's Auction Sales
Est: $75- $150
$403 Bids
Lot of Mattel Masters of the Universe Action Figures
Jun 20, 11:00 AM EDT
Lot of Mattel Masters of the Universe Action Figures
by Bodnar's Auction Sales
Est: $75- $150
$603 Bids
Lot of Mattel Masters of the Universe Collectibles
Jun 20, 11:00 AM EDT
Lot of Mattel Masters of the Universe Collectibles
by Bodnar's Auction Sales
Est: $75- $150
$403 Bids
HOT WHEELS - Custom Barracuda 1968 US
Jun 22, 11:00 AM EDT
HOT WHEELS - Custom Barracuda 1968 US
by Freedom Auction Company
Est: $50- $100
$403 Bids
(32) Hot Wheels Die Cast Cars
Jun 15, 10:00 AM MST
(32) Hot Wheels Die Cast Cars
by EJ'S Auction & Appraisal
Est: $0- $0
$203 Bids
(22pc) NIP Diecast Cars, Hot Wheels
Jun 15, 10:00 AM MST
(22pc) NIP Diecast Cars, Hot Wheels
by EJ'S Auction & Appraisal
Est: $0- $0
$253 Bids
HOT WHEELS - HW Redlines Parts Lot
Jun 22, 11:00 AM EDT
HOT WHEELS - HW Redlines Parts Lot
by Freedom Auction Company
Est: $50- $100
$303 Bids
(32) Hot Wheels Die Cast Cars
Jun 15, 10:00 AM MST
(32) Hot Wheels Die Cast Cars
by EJ'S Auction & Appraisal
Est: $0- $0
$203 Bids
VINTAGE 1969 MATTEL HOT WHEELS REDLINE WARPATH
Jun 14, 4:00 PM EDT
VINTAGE 1969 MATTEL HOT WHEELS REDLINE WARPATH
by Diefenderfer Auction Company
Est: $0- $0
$223 Bids
VINTAGE 1974 MATTEL HOT WHEELS REDLINE LARGE CHARGE
Jun 14, 4:00 PM EDT
VINTAGE 1974 MATTEL HOT WHEELS REDLINE LARGE CHARGE
by Diefenderfer Auction Company
Est: $0- $0
$163 Bids
VINTAGE 1976 MATTEL HOT WHEELS REDLINE SIZZLER
Jun 14, 4:00 PM EDT
VINTAGE 1976 MATTEL HOT WHEELS REDLINE SIZZLER
by Diefenderfer Auction Company
Est: $0- $0
$143 Bids
HOT WHEELS - Porsche 917 1970 US
Jun 22, 11:00 AM EDT
HOT WHEELS - Porsche 917 1970 US
by Freedom Auction Company
Est: $50- $100
$302 Bids
Mattel Masters of the Universe Castle Grayskull Playset
Jun 20, 11:00 AM EDT
Mattel Masters of the Universe Castle Grayskull Playset
by Bodnar's Auction Sales
Est: $100- $200
$502 Bids
Lot of Mattel Masters of the Universe Collectibles
Jun 20, 11:00 AM EDT
Lot of Mattel Masters of the Universe Collectibles
by Bodnar's Auction Sales
Est: $75- $150
$602 Bids
Lot of Mattel Masters of the Universe Collectibles
Jun 20, 11:00 AM EDT
Lot of Mattel Masters of the Universe Collectibles
by Bodnar's Auction Sales
Est: $75- $150
$502 Bids
Lot of Mattel Masters of the Universe Collectibles
Jun 20, 11:00 AM EDT
Lot of Mattel Masters of the Universe Collectibles
by Bodnar's Auction Sales
Est: $75- $150
$402 Bids

Sellers Who Sell Mattel Toys


Freedom Auction Company

Freedom Auction Company

Diefenderfer Auction Company

Diefenderfer Auction Company

Bodnar's Auction Sales

Bodnar's Auction Sales

EJ'S Auction & Appraisal

EJ'S Auction & Appraisal